Luhua Xiaomo Sesamoalje-ferpakking troch Tiger Pan

Luhua Xiaomo Sesamoalje-ferpakking troch Tiger Pan is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2020

Luhua Xiaomo Sesamoalje-ferpakking

troch Tiger Pan

Klant: Shandong Luhua Group

A' Design Award yn Brûns Winner yn de kategory Ferpakking

19,982

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #100810

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Luhua Xiaomo Sesamoalje-ferpakking

Luhua Xiaomo is in ferpakking ûntworpen foar molen sesamoalje, in hânmakke oalje dy't yn lytse hoemannichten produsearre wurdt. De ferpakking is in rjochte silindryske glêzen fles, 50 mm yn trochsneed en 210 mm heech. It klefstiklabel wynt 350 graden om de fles hinne en is opset as in âlde krante, wat werinnert oan in tiid doe't iten yn kranten ferpakke waard. De karakters steane fertikaal, neffens de styl fan âlde Sineeske winkelboerden. De smelle net-bedekte spleet wurdt in reliëf steelyard-markearring dy't de ynhâld fan de fles oanjout.

De Erkenning

Oer de A' Design Award yn Brûns

Luhua Xiaomo Sesamoalje-ferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Luhua Xiaomo Sesamoalje-ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Luhua Xiaomo Sesamoalje-ferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Ofmjittingen & Ferpakking: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Labels: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Produksjetechnology: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Untwerpútdaging: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Undersyk: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Ynspiraasje: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Projektdoer: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Operaasjestreamferrin: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Teamleden: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie