Happiness Mooncake-Pakket troch Chao Xu is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2020

Happiness Mooncake-Pakket

troch Chao Xu

Klant: La Maison Bakery

A' Design Award yn Brûns Winner yn de kategory Ferpakking

13,771

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #100696

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Happiness Mooncake-Pakket

Mooncake-pakket foar lokkich is in set kado-pakket, dy't fiif fakjes besteane mei ferskate struktuer en grafyk. It team fan Inbetween Creative-ûntwerp makke in ôfbylding ôf fan hoe't pleatslike minsken Mid-herfstfestival fiere, mei help fan Sineeske stylillustraasje. De yllustraasje demonstreart pleatslike gebouwen en aktiviteiten yn 'e Mid-hjerst, lykas racing draakboat, tromme slaan. Dit kado-pakketûntwerp hannelet net allinich as itencontainer, mar ek in souvenir om de kultuer fan 'e stêd Shien te befoarderjen.

De Erkenning

Oer de A' Design Award yn Brûns

Happiness Mooncake-Pakket is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Happiness Mooncake-Pakket wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Happiness Mooncake-Pakket foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This is a set of mooncake package design for La Maison Bakery, which consist 5 slightly different box shapes. La Maison Bakery is a famous local bakery in Hubei province, they want to launch a new mooncake gift set which can reflect local characteristics of Hubei, including architecture, culture and mid-autumn festival activities.
Ofmjittingen & Ferpakking: lid and base box: 360mm x 360mm x 55mm
drawer box: 385mm x 250mm x 190mm
double sides open box: 270mm x 380mm x 160mm
Labels: package design, logo, handrawing, typography
Produksjetechnology: Those five package series need to have different structures which means they need to be opened in various ways. Designers need to take all the aspects into consideration in advance. For example, the most expensive one is the orange box, which will open like a book from middle.
Untwerpútdaging: The final products consist 5 different packages, with 5 different structure and size, meanwhile should look like a complete set of package series and in a narrative manner.
Undersyk: The design team went to Enshi city which is the most significant scenic area in Hubei province, not only the local building but also its rich tourism activities make the place attractive. The illustration somehow demonstrate the feature of Enshi city meanwhile mixed some mid-autumn festival activities into the drawing, such as dragon boat racing, lighten the sky lanterns etc.
Ynspiraasje: During Mid-autumn festival, Shien city will turn into a lively place, where people will eat mooncake, beat drums and race dragon boats to celebrate the festival. Designers wanted to depict this flourishing scene on the package. Designer team painted a magnificent picture of mid autumn festival by hand drawing illustration, then been cut into 5 parts for each package. the mooncake package serve as a tool to promote the culture of Shien city by applying Chinese style illustration.
Projektdoer: This project started in August 2019 in Hangzhou and finished in September 2019 in Hangzhou. Printed all the boxes in Hubei.
Operaasjestreamferrin: After several rounds of discussions with our clients, the designers need to understand how consumers prefer while purchasing mooncake gift pack, if the box is too small, people will consider it not worthwhile as a gift, however if the size is too big, it will not be convenient for them to carry around. It is important to take all the facts into consideration while designing. The design team eventually came up five different packages to fit different need and budgets.
Patinten: Trademark(2019) La Maison Bakery
Teamleden: Creative Director: Chao Xu
Illustration: Danlin Zhang
Ofbyldingskrediten: Collaterals and graphic design items: Chao Xu
Photography: Inlight