Pure Green Fisuele Identiteit troch Xinqi Liu

Pure Green Fisuele Identiteit troch Xinqi Liu is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Izer yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

IzerGrafysk· 2020

Pure Green Fisuele Identiteit

troch Xinqi Liu

Klant: MET Creative Brand

A' Design Award yn Izer Winner yn de kategory Grafysk

10,674

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #100488

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Pure Green Fisuele Identiteit

Pure Green is in fisuele identiteit foar in hotpot-restwrantmerk yn Chongqing. De grienne kleur fan farske peperhotpot wurdt brûkt as merkkleur, yn kontrast mei it read dat mienskiplik is yn de pleatslike merk. In personaazjebyld mei de namme Mobee foarmet it sintrale symboal fan de identiteit. Mobee kombinearret in positive sirkel en in negatyf krúselemint. Mahjong-stiennen ferfange de gesichtstrekken om ûnôfhinklikheid, mystearje en fitaliteit út te drukken. De merksymboalen wurde tapast op ferskate foarmen en media, mei as doel it merk tichter by jonge konsuminten te bringen.

De Erkenning

Oer de A' Design Award yn Izer

Pure Green Fisuele Identiteit is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Pure Green Fisuele Identiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Pure Green Fisuele Identiteit wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Pure Green is a representative work, which uses a young "national trend" way to upgrade the original brand. In order to make the brand exclusive symbols present in front of consumers in more diverse forms and media. The designers deepen and extend it again, and create a lovely and mysterious IP image, while further promoting the brand, the distance between the brand and the consumer is drawn.
Ofmjittingen & Ferpakking: The project covers a total of 256 square meters. In brand operation, the designers try to turn disadvantage into advantage. The fresh pepper hotpot researched by Pure Green through years of precipitation and technological breakthrough is an important core asset of the brand, which should not be avoided, but should be vigorously promoted.
Labels: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, National Trend, Hot Pot, Mobee
Produksjetechnology: The IP image represents the positive circle and the negative cross element. The national essence mahjong is used to replace the physical five senses to create an IP image that adheres to independence, mystery and vitality.
Untwerpútdaging: The biggest problem between the original brand and space design is that there is no clear brand positioning, so there is no presentation of brand culture personality and no clear brand memory point. To this end, the designers take the unique green color of fresh pepper hotpot as the brand color to echo the large red area.
Undersyk: In the process of communicating with the founder's team, the designers understand their concerns. In the market environment where "red oil hotpot" is popular in Chongqing, the bottom of green hot pot is too niche, which is not in line with the cognition of Chongqing locals. Therefore, how to upgrade the brand image as a whole, at the same time, get more consumers' cognition, even brand recognition, has become the focus of this design.
Ynspiraasje: The designers take Chongqing's impressions of "tradition and innovation", "modern and retro", "market and fashion", which are all concepts of strong collision and coexistence. In the selection of the overall visual style, they develop a brand specific "national trend" model to match the target consumer groups. At the same time, they deepen the popular national fashion style with unique brand genes, so the concept of "Green Trend" comes into being.
Projektdoer: The project started in July 2019 in Chongqing and finished in December in Chongqing.
Operaasjestreamferrin: Among the red oil hotpot, fresh pepper hotpot is the best way to innovate and salute the traditional hot pot, also links the Pure Green with the young people in Chongqing. The designers do not weaken its difference, but strengthen it more, and use visual language to highlight the unique brand personality.
Patinten: Copyrights belong to Xinqi Liu, 2019.
Teamleden: Xinqi Liu
Siyu Xu
Ye Fang
Tao Chen
Yuting Wang
Ofbyldingskrediten: Image #1: Photographer MET Creative Brand, Pure Green, 2019.
Image #2: Photographer MET Creative Brand, Pure Green, 2019.
Image #3: Photographer MET Creative Brand, Pure Green, 2019.
Image #4: Photographer MET Creative Brand, Pure Green, 2019.
Image #5: Photographer MET Creative Brand, Pure Green, 2019.