Lord Qu Visuele Identiteit troch Siyu Xu

Lord Qu Visuele Identiteit troch Siyu Xu is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2020

Lord Qu Visuele Identiteit

troch Siyu Xu

Klant: MET Creative Brand

A' Design Award yn Brûns Winner yn de kategory Grafysk

9,501

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #100477

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Lord Qu Visuele Identiteit

Lord Qu is in visuele identiteit makke foar in snackmerk yn Quzhou, Sina. De identiteit presintearret de tradisjonele Sineeske itenskultuer op in moderne wize foar jongere konsuminten. In karakter basearre op Konfusius foarmet it sintrale symboal, en de hierknoop fan it karakter is foarme as in stoomde bôle. Lineêre tekenfilmtekeningen ferbine it karakter mei histoaryske motiven lykas de fleanende draak, de Konfusiustempel en gelokbringende wolken. In baarchsnút-symboal wurdt tapast op stoomapparaten, taffelguod, lampen en stoellibben yn de restaurantromte.

De Erkenning

Oer de A' Design Award yn Brûns

Lord Qu Visuele Identiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Lord Qu Visuele Identiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Lord Qu Visuele Identiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Lord Qu is a special snack brand in Quzhou. The original intention of this brand design is to inherit the traditional Chinese food culture. According to the trend of younger mainstream consumers, the designers redefine the traditional snack bar with modern design language, so that more young people understand and fall in love with Quzhou snacks in. Through the comprehensive application of vision and space system, this restaurant is endowed with a new and modern feeling.
Ofmjittingen & Ferpakking: In the application of props, the designers make full use of the pig nose visual hammer, develop the steamer of Lord Qu exclusive pig nose on the tableware, the pig nose lamp and backrest seat in the space, make a deep strong link between the product and the brand, and carry out the exclusive brand design.
Labels: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Quzhou, Bun, Confucius Temple
Produksjetechnology: The designers combine the IP image of Lord Qu with the classic historical symbols such as flying dragon, Confucius Temple, Xiangyun and allusions with the linear cartoon as the carrier to build the dialogue scene of Lord Qu and the food IP, which not only convey the product and brand value, but also carry the profound connotation of Chinese food culture.
Untwerpútdaging: How to quickly occupy the consumers' cognition for a new brand is also a problem that needs to consider carefully in this case. Therefore, in the development of symbols and props, the designers use the pig nose extracted from two black pigs as brand visual hammer symbols.
Undersyk: As the representative of breakfast category, the steamed stuffed bun is faced with the awkward situation of having category and no brand. In the market, there are more cheap and no quality products. However, the emergence of Lord Qu has filled in such a masrket gap.
Ynspiraasje: Based on the original intention of the design, the designers decide to build Lord Qu into a snack expert image with personality and story, and establish the exclusive IP of the brand. The whole case takes Confucius as the cultural prototype. The chignon is designed into the shape of a bun. At the same time, the designers borrow the cognition of Kame Sennin in the hearts of young consumers to create the IP image.
Projektdoer: The project started in January 2018 in Hangzhou and finished in September 2018 in Hangzhou.
Operaasjestreamferrin: The designers create a story for IP, personify the ingredients in the main products.
Patinten: Copyrights belong to Siyu Xu, 2018.
Teamleden: Siyu Xu
Youjia Gu
Gaoyang Duan
Miao Pan
Yuting Wang
Xin Wang
Ofbyldingskrediten: Image #1: Photographer MET Creative Brand, Lord Qu, 2018.
Image #2: Photographer MET Creative Brand, Lord Qu, 2018.
Image #3: Photographer MET Creative Brand, Lord Qu, 2018.
Image #4: Photographer MET Creative Brand, Lord Qu, 2018.
Image #5: Photographer MET Creative Brand, Lord Qu, 2018.