Julia Hell diseinatzailearen Mrs T Diseinu Korporatiboa

Julia Hell diseinatzailearen Mrs T Diseinu Korporatiboa lana 2018 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BrontzeGrafismoa· 2018

Mrs T Diseinu Korporatiboa

diseinatzailea: Julia Hell

Bezeroa: Mrs T

Brontzezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Sartu itxaron-zerrendan Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Mrs T Diseinu Korporatiboa Diseinuari Buruz

Mrs T elikagai fin baten fabrika baten diseinu korporatiboa da, tea osagai gisa erabiltzen duena labeko produktuetan eta gozokietan. Identitate bisualak itxura garbi eta dotorea du, gehienbat zuria den ontziratzea hiru kolore korporatibok laguntzen dutela. Logotipoak markoaren funtzioa betetzen du, fabrikan egindako produktu bakoitza markatzen duena, eta urrezko foil beroan aplikatzen da bisita-txarteletan. Aukeratutako tipografiek eskuz idatzitako etiketak gogorarazten dituzte, produktuen izaera eskulangintzakoa azpimarratuz. Poltsak eta beira-potoak kanpotik itxi eta etiketatzen dira barruko elikagaiak babesteko.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Mrs T Diseinu Korporatiboa Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Mrs T Diseinu Korporatiboa oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Mrs T Diseinu Korporatiboa beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The corporate design for Mrs T states out through a clean and classy, yet distinct look and feel that mirrors the product behind the design. Sleek, mostly white packaging underlined by three corporate colors. The Logo is supposed to work as a frame, that literally brands all the goods produced in the Mrs T manufactory, like a golden quality label. the choice of fonts underlines the fact that all labels are made by hand. The Logo font has a similar look and feel to it.
Neurriak eta Ontziratzea: Business card 55 x 85 mm; Big bag: 180 x 260 x 40 mm; Small bag: 140 x 200 x 40 mm; Big glass:70 x 70 x 110 mm ; Medium glass: 70 x 70 x 75 mm; Small glass: 70 x 70 x5 0mm ; Flyer: 105 x 210 mm
Etiketak: Corporate Design, Packaging, Logo, Tea, Delicacies, Graphic Design
Produkzio Teknologia: For the business cards and perspectively also for the packaging, we used a golden hot foil for the logo. Since the product was launched last year and the current packaging labels are printed in 4/4C so far.
Diseinu Erronka: while starting to designed I created three different ways to see the product. Each of them was not entirely wrong and I felt attached to them because in a way they all seemed to be right. Two of the drafts were focusing of the origin of the tea ceremonies and practices of the eastern and western cultures. In the end it was to much of an excursus and we chose to realize the third draft, that creates a brand for the products which does not necessarily need to tell a complicated story.
Ikerketa: At first I went online to get an overview on existing products related to the tea theme. I find pinterest to be a very helpful tool when it comes visual research. I created a pinbaord. according to that I did a tasting of my clients products. She provided me with a variety of her delicacies. That helped me a lot to get a hint of the world I wanted to create for the products.
Inspirazioa: I got to try the products of my client, Maren Thobaben at a friends wedding and she asked if I could imagine to create a corporate design for her products. The characteristic of her baked goods is, that she uses tea as an ingredient. The world of tea - packaging, accessoires, heritage and the ceremony of preparing tea in different cultures were the source of my inspiration. I read a lot about it an in the and came back to the source of all of it, the tea plant.
Proiektuaren Iraupena: The project started in July 2016 and is ongoing. I am working from Berlin, my client is working from Hamburg.
Eragiketa Fluxua: The bags can be sealed shut with a laminating machine, so the food inside is vacuum sealed, the glassed have a standard screw cap that also can be sealed shut via vacuum. All items are labeled from the outside to to guarantee food safety.
Taldekideak: Frontend Developer: Jannis Hell
Irudi Kredituak: All Images: Photographer / Jannis Hell, 2017