Pedro Panetto diseinatzailearen Espada Selvagem Nortasun Bisuala

Pedro Panetto diseinatzailearen Espada Selvagem Nortasun Bisuala lana 2025 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BrontzeGrafismoa· 2025

Espada Selvagem Nortasun Bisuala

diseinatzailea: Pedro Panetto

Bezeroa: Pedro Panetto

Brontzezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Espada Selvagem Nortasun Bisuala Diseinuari Buruz

Espada Selvagem Brasilgo Erdi Aroko ezpatajokorako kirol elkarte baten nortasun bisuala da. Diseinua antzinako heraldikako izakietan oinarritzen da, modu modernoan berrinterpretatuta. Jaguarra aukeratu zen animalia hori Brasilgo berezkoa delako, eta abiadura, energia eta lehiakortasuna iradokitzen dituelako. Jaguarraren orbanak zirkuluek osatzen dituzte, mugimendu sentsazioa ere sortuz. Marrazkiak urrezko proportzioaren araua jarraitzen du. Sinboloa vektore formatuan eraikita dago, horrela nortasuna uniformeetan, txaptelduretan, liburuetan, domina, banderatan eta sare sozialetan hainbat tamainatan aplika daiteke.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Espada Selvagem Nortasun Bisuala Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Espada Selvagem Nortasun Bisuala oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Espada Selvagem Nortasun Bisuala beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Inspired by the beasts of ancient Heraldry with a modern reinterpretation, the chosen animal was a jaguar because we are talking about a Brazilian brand. In addition to the regional context, the jaguar represents speed, energy, and competitiveness.

It is filled with balls that represent its spots, but in addition to that, the way it is filled also conveys a sense of movement.
Neurriak eta Ontziratzea: The jaguar design follows the mathematical rule of the golden ratio: 1.618...

The entire project is in vector format, so it can be adapted to any size and proportion.
Etiketak: Visual Identity, Logo, Symbol, Heraldic, Movement, jaguar, animal, fencing, sword,
Produkzio Teknologia: The Visual Identity was created using a design methodology that aims to structure the project in 3 pillars: practical, aesthetic and symbolic function.

The goal was to create a brand that is visually interesting, with senses that could connect with the universe of this type of fencing. And at the same time, a brand that was applicable in different contexts, without being minimalist, though.
Diseinu Erronka: The main challenge that we had to overcome was to create a Visual Identity that was not minimalist, but that worked well in different applications and in smaller sizes.

The solution was to develop a symbol that could be transformed, creating a varied visual identity system that could be used in any size without losing its recognition.
Ikerketa: Movement, speed, tactical ability, sharpness and focus were the abstract concepts of the project briefing.

The jaguar was chosen as a symbol that perfectly conveys these elements.

It has also connected with the historical European heritage of heraldry, combined with the animal that is original from Brazil (the club's location).
Inspirazioa: Visual identity for a medieval fencing club.

The logo and symbol are very flexible in terms of use. You can use the same symbol in different formats and contexts without losing characteristics of recognition.

It is a brand that represents a sport that calls for tradition, a brand that connects the current and modern sport with a legacy from the Middle Ages.
Proiektuaren Iraupena: This project started years ago in 2019, but then we had to pause it and it was only completed in 2024 in Vitória, a city in Brazil.
Eragiketa Fluxua: The logo is used by users in the contexts of application on uniforms, patches, textbooks, medals, social networks and other things such as flags.

In each context it can be used in a different way.