Miraen Design Team diseinatzailearen Ggaedok Ikasketa Osagarrien Marka-Identitatea

Miraen Design Team diseinatzailearen Ggaedok Ikasketa Osagarrien Marka-Identitatea lana 2023 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Hezkuntza, Irakaskuntza Laguntza eta Prestakuntza Edukien Diseinua Lehiaketa Kategorian.

ZilarHezkuntza· 2023

Ggaedok Ikasketa Osagarrien Marka-Identitatea

diseinatzailea: Miraen Design Team

Bezeroa: Mirae-N

Zilarrezko Saria A' Design Award Irabazlea Hezkuntza Kategorian

616,219

Egiaztatutako Sari Irabazlea

#148327 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Ggaedok Ikasketa Osagarrien Marka-Identitatea Diseinuari Buruz

Ggaedok koreerazko hizkuntza-ikasketarako osagarri sorta baten marka-identitatea da. Ggaedok izena Ggaewooja Dokhaeryuk esaldi korearraren akronimoa da, konfiantza eta irakurmena esnatzeari egiten diona erreferentzia. Logotipoak izena eta komatxoak konbinatzen ditu, hauen formak koreerazko kontsonanteen eta bokalen antza duelako hautatuak. Aukeratutako Pantone koloreetako paper metalizatuek komatxoen zatiak nabarmentzen dituzte, eta estaldura mateak haien ikusgarritasuna areagotzen du. Hiztegi-liburuan eta irakurmen-liburuan inprimatutako pertsonaiek ikasleen interesa pizten dute.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Ggaedok Ikasketa Osagarrien Marka-Identitatea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Ggaedok Ikasketa Osagarrien Marka-Identitatea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Ggaedok Ikasketa Osagarrien Marka-Identitatea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The design of GGAEDOK was made with the combination of the brand name GGAEDOK which is an acronym of GGAEWOOJA DOKHAERYUK that is meant to awake the confidence and reading comprehension ability in Korean and the quotation marks to present the visual wit and the intuitiveness the definition of brand and characteristic as a study supplement for Korean. The characters appear in the vocabulary book and the reading comprehension book each in order to provide fun factors to the students.
Neurriak eta Ontziratzea: Reading Comprehension
Frame 220 x 280 x 10mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 393C, PANTONE 310C, PANTONE 374C, PANTONE 529C

Vocabulary
Frame 188 x 257 x 11mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 3385C, PANTONE 3572C
Etiketak: Education, Print, Design, Branding
Produkzio Teknologia: Color foils were used on the respective and important parts of the quotation marks that were used in the logo for the enhanced visibility and the harmonious look with other letters.
Particular color foils were designated by books in accordance with Pantone colors and the books were matte coated to maximize the effect of the color foil.
Diseinu Erronka: It was carefully discussed how to get attention from the students since it is a new book without any brand recognition.
Use of the quotation mark in the logo was carefully implemented graphically to avoid the clash with other letters so that GGAEDOK would be well read.
Ikerketa: Visual creativity was sought after along with the intuitiveness to show the proper characteristic of (study contents) the book as a newly published book. Logo design that could be expanded to a graphic motif was sought after instead of just a logo. Character of Mulreong was created with the cooperation with 52works to provide entertainment and expectation to the students who have hard time studying due to the raised level of difficulty in Korean on Korean SAT
Inspirazioa: Quotation marks which have the similar shape with the Korean consonant and vowel in GGAEDOK were used in the logo graphic to show the characteristic of Korean and to be interestingly expressed.
Proiektuaren Iraupena: The project was from August, 2022 to November, 2022 at MiraeN main office in Seoul and was published in November, 2022
Eragiketa Fluxua: Brand identity was established with the utilization of quotation marks and it can be expanded with the logo or individually to be used as the graphic motif

The growing character was visually expressed to match the brand concept which is a study supplement with incremental levels
Taldekideak: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Danbi Kim
Media Design Seyoung Hong
Illustrator 52works