Ting-Han Chen diseinatzailearen Funaging Adinekoentzako Ikasgelan Izena Ematea

Ting-Han Chen diseinatzailearen Funaging Adinekoentzako Ikasgelan Izena Ematea lana 2023 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Meta, Estrategia eta Zerbitzu Diseinua Lehiaketa Kategorian.

BurdinaZerbitzua· 2023

Funaging Adinekoentzako Ikasgelan Izena Ematea

diseinatzailea: Ting-Han Chen

Bezeroa: Play Design Lab

Burdinazko Saria A' Design Award Irabazlea Zerbitzua Kategorian

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Egiaztatutako Sari Irabazlea

#145605 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Funaging Adinekoentzako Ikasgelan Izena Ematea Diseinuari Buruz

FunAging adinekoei laguntzeko eta ahalduntzeko telefono-aplikazioen eskolak ematen dituen hezkuntza-zerbitzua da. Klaseko informazioa adinekoekin partekatzen da Line-ren bidez, Taiwaneko adineko pertsonen artean aplikazio sozial ezaguna. Hala ere, adineko pertsona askok erronkak izaten dituzte Line-n klaseetan izena ematen saiatzean, bere interfazea ez delako haientzat erabilerraza. Arazo honi aurre egiteko, proiektu honek adinekoei zentratutako zerbitzuen diseinuaren pentsamendua erabiltzen du klaseak erregistratzeko prozesua hobetzeko. Diseinuaren diagnostiko sakona eginez, erabiltzailearen esperientzia (UX) arazoak identifikatzen eta zuzentzen ditugu.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Funaging Adinekoentzako Ikasgelan Izena Ematea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Funaging Adinekoentzako Ikasgelan Izena Ematea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Funaging Adinekoentzako Ikasgelan Izena Ematea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Difficulties in registering the class for the elderly, such as unaware of key information during the process, unable to find specific function, or uncertainty for whether they have successfully registered the class, and so forth.

In this project, we use senior-centered service design thinking to review the overall class registration process to identify key UX problems. A set of systematic design diagnosis clarifies the design issues, with insightful design deliverables, to make the service more fluent and effective.
Neurriak eta Ontziratzea: 1. Optimized service workflow, UI elements and graphic assets;
2. MENU architecture, and Event Cards templates for LINE App.
3. Improved service logic and guidelines.
Etiketak: service design, elderly, senior-centered, accessible design, older adults, senior users, inclusive design, universal design, aging, senior citizens
Produkzio Teknologia: We employ the following focus as our design approaches:
(1) Customer journey mapping;
(2) Sorting out the main axes of the customer journey;
(3) Consolidation of key touchpoints on the main axis;
(4) Interface design (UI/UX) on key touchpoints;
(5) Experience iterations.

Through implementation, we evaluate the direction of revision through the actual use by the elderly users, and the "experience iteration" goes back and forth many times, approaching the final and perfect design outcome.
Diseinu Erronka: Since LINE has covered 95% of Taiwanese population’s social media use, deeply tied to the elderly’s daily social lives, it’s not practical to introduce new platforms to pull them out of what they have already accustomed to. However, LINE app doesn't provide open source code for flexible customization, thus we had to invent new techniques under LINE's technical constraints to align with elderly's cognitive capabilities.

For instance, some elderly can't remember which classes they have had registered. Hence, we design a pictorial card with class information to be saved on their smart phone as their reminder. Or, as it's not possible to adjust character spacing and line spacing, we use rephrasing and blank lines to enhance readability for the paragraphs. These details are not obvious, but play a big role.
Ikerketa: This project attempts to improve FunAging's online registration experience for the elderly. We used a more macro service design perspective to tackle interface operation problems under technical constraints. Through elderly-centered service design thinking, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.
Inspirazioa: FunAging is an educational brand in Taiwan offering smartphone app courses of various topics to accompany and empower the elderly, enabling them to maintain a social life and enjoy learning new things.

FunAging disseminates the new course information with the elderly via LINE, a widely used social app in Taiwan, also among the elderly. But many newbies have difficulties in using it, especially in registering courses via LINE, as it does not optimize its overall design for the elderly.

How might we better redesign the overall service, especially for the course registration experience, for the elderly?
Proiektuaren Iraupena: The project started in June 2022 and finished in Dec 2022 in Taipei.
Eragiketa Fluxua: We identify 12 UX issues in the customer journey mapping. With corresponding elderly-first design prescriptions, a new service workflow is implemented, with user interface and design artifacts remodeled. In the end, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.