Deeeep Creative Lab diseinatzailearen Urbaner Marka Estrategia, Ontziratze Diseinua

Deeeep Creative Lab diseinatzailearen Urbaner Marka Estrategia, Ontziratze Diseinua lana 2025 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Meta, Estrategia eta Zerbitzu Diseinua Lehiaketa Kategorian.

ZilarZerbitzua· 2025

Urbaner Marka Estrategia, Ontziratze Diseinua

diseinatzailea: Deeeep Creative Lab

Bezeroa: Deeeep Creative Lab

Zilarrezko Saria A' Design Award Irabazlea Zerbitzua Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

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Diseinua

Urbaner Marka Estrategia, Ontziratze Diseinua Diseinuari Buruz

Urbaner Japoniako merkaturako sortutako bizarra zaintzeko produktu baterako marka eta zerbitzu estrategia bat da. Estrategiak produktuaren plangintza, orrialde bakarreko webgune moldagarri bat, ontziratzea eta lineako komunitate bat hartzen ditu barne. Mozteko makinak Japonian egindako motor bat eta karbono altuko altzairuzko xaflak erabiltzen ditu, eta bere forma trinkoari esker bizarra edozein unetan doitu daiteke. Ontziratzeak tipografia askotarikoa eta produktuaren erabilera azaltzen duen barneko kutxa sinple bat konbinatzen ditu. Urbanerrek bizarraren zaintza estilo pertsonala adierazteko modu gisa aurkezten du, eta webguneak bisitariak lehen interesetik erosketara gidatzen ditu.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Urbaner Marka Estrategia, Ontziratze Diseinua Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Urbaner Marka Estrategia, Ontziratze Diseinua erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Urbaner Marka Estrategia, Ontziratze Diseinua jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The goal is to create a location-specific product and communication strategy focused on the precise market demand for shaving. The product highlights include high-quality Japanese-made razor blades and a convenient, portable design. The marketing message will communicate Shaving as a Fashion Statement to appeal to Japanese style-conscious men. Key tasks include planning brand communication across all consumer touch points, aiming to spark curiosity, drive purchases, and create experiences.
Neurriak eta Ontziratzea: CYBERBIZ Website (PC Version 1920 x 8174 px ) Product Packaging Design Product Box (W 90 x D 60 x H 180 mm) Accessory Box (W 75 x D 75 x H 40 mm) Brand Visual Identity Design Certification card (W 75 x H 12.5 mm) Cleaning Cloth (W 4 x H 4 mm) Brand Community Services.
Etiketak: Brand Service Strategy, Packaging Design, Trendy Fashion, Shaving Razors, Promotion of Shaving Culture.
Produkzio Teknologia: 1.User-Focused Trimmer Design for the Japanese Market.
Japanese beard types and grooming habits.
Using motor and high-carbon steel blades from Japan.
The compact design allows for easy beard adjustment anytime, anywhere.
2.Responsive Web Development for Engaging User Experiences.
Focus on a one-page layout for brand communication and product feature display.
The UI flow is designed to drive purchasing behavior, achieving effective online navigation and user experience.
3.Thoughtfully Designed Packaging for a Memorable First Impression.
Focuses on packaging structure, visual style, production conditions, and material selection.
Diseinu Erronka: A key challenge of this project is promoting the brand's philosophy and raising consumer awareness of the shaving culture in the Japanese market, where design aesthetics are highly valued.
Ikerketa: Using the STP analysis tool, we identify potential communication targets within the Japanese male market. Combining the Golden Circle theory with core brand values and target personas, we define key products to strengthen brand differentiation.
•User Experience Focuses on visual design for user touch points, engaging the target audience through the website.
•Packaging Creates an impactful unboxing experience to enhance resonance and likability among the Japanese demographic.
•Community Building Establishes an online community for users to share beard grooming knowledge and ideas, raising the profile of grooming culture through social platforms.
Inspirazioa: Through Japanese male magazine media and consumer surveys, we discovered that the perspective of beards are no longer just about being clean-shaven; grooming them to showcase personal charm has been increasingly accepted in Japanese society in recent years. In Western cultures, using facial hair to express male attractiveness has been a long-standing tradition.
Proiektuaren Iraupena: This project was launched in July 2024 at deeeep creative lab in New Taipei, Taiwan. The packaging and web design were completed in September of the same year, with the official launch scheduled for mid-December 2024.
Eragiketa Fluxua: URBANER is emphasizing that grooming is not only a daily ritual but also a way to express personal style and daily fashion.
For packaging design, using various fonts to interpret the brand's concept of Everyone's CHIC is unique. The inner box showcases simple and easy-to-use grooming product specifications, meeting the Japanese market's demand for quick usability.
The experience journey focuses on high-quality, easy-to-use grooming tools that simplify the trimming process, making the entire grooming experience smoother and more natural. This supports the brand's attitude that Grooming is stylish and fashionable.
Taldekideak: Deeeep Creative LAB
Irudi Kredituak: Deeeep Creative LAB,URBANER,2024