Disainilahendus Gujinggong Vedelik, autor Cheng Tian Sheng

Disainilahendus Gujinggong Vedelik, mille autor on Cheng Tian Sheng, on kõrgelt hinnatud 2020 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

KuldPakend· 2020

Gujinggong Vedelik

disainer: Cheng Tian Sheng

Klient: Yuto

Auhind Kuldauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Gujinggong Vedelik

Inimeste esitatud kultuurilood on esitatud pakendil ja draakoni joomise mustrid on hoolikalt joonistatud. Draakonit austatakse Hiinas ja see sümboliseerib heatahtlikkust. Joonisel tuleb Draakon välja jooma. Kuna see meelitab veini, hõljub see veinipudeli ümber, lisades traditsioonilisi elemente nagu Xiangyun, palee, mägi ja jõgi, mis kinnitab legendi Gujingi austusaja veini kohta. Pärast kasti avamist tuleb kiht kaardipaberit illustratsioonidega, et karbil oleks pärast avamist üldine ekraaniefekt.

Tunnustus

Auhinnast Kuldauhind A' Design Award

Gujinggong Vedelik on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Gujinggong Vedelik peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Gujinggong Vedelik tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Packaging in the structure of more innovation and try. Considering the actual function and display effect of the package, we can fully feel the cultural orientation and excellent quality of the product when opening the package, and convey the unique flavor of the wine through Chinese illustration.
Mõõtmed ja pakend: Width (200 mm) x depth (120 mm) x height (280 mm),Bottle capacity 500ml
Sildid: Liquor, tradition， Folk tradition，Illustration，nongovernmental
Tootmistehnoloogia: This wine bottle is made of ceramics. Nine lines on the front represent the number 9, and five lines on the back represent the number 5. The ancients believed that nine is the largest of the odd numbers and has the highest significance, while five in the middle of the Yang number means harmony. Once the two numbers are combined, it means dignity, harmony and auspiciousness.
Disainiülesanne: Try to use the story illustration to reflect a kind of liquor, it will be different from the traditional Chinese liquor. Some traditional consumers will not accept such novel packaging. So want to make bold innovation attempts.
Uurimistöö: Draw a picture with the story of a dragon coming out to drink. On the positive side of the package, it shows that the Chinese dragon is auspicious, the people like it, and the people expect the dragon to appear. The taste of this wine can make the Dragon come out to drink and people will remember it. After opening the box, there are also layers of cardboard paintings inside, which can be placed at home for display.
Inspiratsioon: In ancient China,it is said that the dragon can walk through clouds and rain, eliminate disasters and bring down blessings, symbolizing auspiciousness. It has always been the Chinese traditional custom to pray for peace and harvest by dragon dance. With the creative point of dragon drinking, the China’s wine culture has been inherited for thousands of years. Meanwhile, the cultural background and product quality of GuJingGong wine can be acknowledged by the public.
Projekti kestus: The project started in Shenzhen in April 2019 and completed in Shenz in December 2019
Tööprotsess: The packaging is opened in one piece, and when you press the button and open the box, the neto and the bottle will automatically rise, and the multi-layer cardboard illustration is displayed at the same time. The packaging can be produced by automated machines without manual labor, which is optimized in terms of production cost and production cycle. The packaging illustrations are printed on environmentally friendly paper, which can be reused and recycled to reduce some pollution.
Meeskonnaliikmed: Designer：CHENG TIAN SHENG
3D：YAO QI QIANG
Engineer：ZHANG HUA MING