Disainilahendus The Meaninghall Tea Teepakend, autor Suzhou SoFeng Culture Media Co.,Ltd.

Disainilahendus The Meaninghall Tea Teepakend, mille autor on Suzhou SoFeng Culture Media Co.,Ltd., on kõrgelt hinnatud 2020 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2020

The Meaninghall Tea Teepakend

disainer: Suzhou SoFeng Culture Media Co.,Ltd.

Klient: Meaninghall

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest The Meaninghall Tea Teepakend

Meaninghall Tea on pakendidisain Biluochuni rohelise tee jaoks. Biluochun on roheline tee, mida toodetakse Luxiangis, väikeses linnas Tai järve ääres Hiinas Suzhous. Pakend on valmistatud spetsiaalsest kunstipaberist kirju tekstuuriga, mis meenutab linnakeskuse vanu müüre. Lihtne joongraafika ühendab mäe, järve ja saali sümbolid üheks maastikupildiks. Kuumtrükki kasutatakse tee loomuliku iseloomu väljendamiseks. Keerukat illustratsiooni on välditud, nii et kohalikku kultuuri esitletakse rahulikul ja kaasaegsel viisil.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

The Meaninghall Tea Teepakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. The Meaninghall Tea Teepakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. The Meaninghall Tea Teepakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.
As a mackating goals，we use graphic design mix with contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers.
Mõõtmed ja pakend: Big Box Width 290mm x Depth 85mm x Height 180mm
Small Box Width 70mm x Depth 70mmx Height 105mm
Bronzing Process
Sildid: Package, Tea, China, Suzhou, Biluochun
Tootmistehnoloogia: We use special art paper with hot stamping technology to express the characteristics of Biluochun tea. The natural texture of the paper reflects the natural flavor of Biluochun tea.
Disainiülesanne: Throughout the design process of the package, we have been pursuing a natural design, pursuing packaging that best reflects the characteristics of Biluochun tea. Gorgeous illustrations were not used in the entire design, instead simple lines were used to outline the geographical location and tea-producing environment of the Meaninghall brand.
Uurimistöö: Throughout the packaging design, we have always emphasized that nature is the essence of the product. Don't use too many design techniques or gorgeous illustration methods, only use the simplest design language to show the attributes of the product.
Inspiratsioon: The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.
The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters.
Projekti kestus: The project started in April 2019 in Suzhou, China and finished in December 2019.
Tööprotsess: This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of Biluochun tea: nature and fragrance.
Patendid: Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd.
Meeskonnaliikmed: Sha Feng, Creative Director
Lu Jiayi, Art Director
Xu Kai, Designer
Piltide autorid: Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019