Disainilahendus Hou Juice Mahlapakend, autor Leng Chen

Disainilahendus Hou Juice Mahlapakend, mille autor on Leng Chen, on kõrgelt hinnatud 2020 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

KuldPakend· 2020

Hou Juice Mahlapakend

disainer: Leng Chen

Klient: Pagoda

Auhind Kuldauhind A' Design Award kategoorias Pakend

40,711

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #95369

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Hou Juice Mahlapakend

Hou Juice on värske mahla kaubamärgi pakendidisain. Pudeli läbimõõt on 45 millimeetrit ja kõrgus 165 millimeetrit. Plastpudel on kaetud pärlmutterkilega ning viimistletud matistuse ja spot-värviga trükiga. Peamise visuaalse teema moodustavad ahvide illustratsioonid ning iga puuviljamaitse jaoks on joonistatud eraldi lugu. Ahv on emaettevõtte, puuviljafirma sümbol ning Hiina kultuuris elujõu märk. Disaini eesmärk on väljendada loodust, värskust ja kvaliteeti ning luua usaldust terviseteadlike ostjate seas.

Tunnustus

Auhinnast Kuldauhind A' Design Award

Hou Juice Mahlapakend on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Hou Juice Mahlapakend peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Hou Juice Mahlapakend tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Pagoda is China's largest fruit production.trade, retail as one of the fruit industry chain enterprises.Its recently- lauched brand HOU Juice focuses on providing fresh juice. so HOU juice endorses Pagoda in naming strategy, which is not only related to the symbol of Pagoda monkey.but also similar to the pronunciation of good Juice in cantonese.This product strives to convey the core value of Pagoda, both in manufacturing technology and packaging.
Mõõtmed ja pakend: Diameter 45mm x Height 165mm
Sildid: juice, packaging, branding, drink, beverages，
Tootmistehnoloogia: The plastic bottle is made of pearlescent film with frosting and spot color printing technology.
Disainiülesanne: The biggest obstacle to the launch of fruit juice is consumer Questioning the source of fruit.Our team undertakes the mission of art direction.With Pagoda as quality guarantee, we believe that through innovative visual creativity and brand strategy, from nice packaging to tastes good, we can meet consumers' demand for high-quality fruit juice and give consumers a more reliable sense of brand trust.
Uurimistöö: The urban middle class with health needs is our core audience.They pay more attention to the quality of life and the feeling of packaging.therefore this product not only focues on the design of it's own craft but also focuses on the design of its own craft, but also focuses on the inheritance of culture.The monkey.is not only the super symbol of the Pagoda brand but also one of the Chinese zodiac signs which has been regarded as a symbol of auspiciousness and vitality since ancient times.so we decided to use this element to show originality and enhance the brand's cultural identity.
Inspiratsioon: We believe that visual recognition and art direction can give consumers a more reliable sense of brand trust, and create a juice brand with a sense of trust and recognition in China.Monkey.the iconic symbol of it's parent brand Pagoda fruit, customizes the theme story according to the characteristics of each fruit juice, and presents the natural to one pattern creative style through the form of illustration, which better interprets the concept of nature and freshness of fruit juice brand.
Projekti kestus: The project started on March 20,2018 and completed on May 28,2018.The design was completed in Shenzhen.
Tööprotsess: Nowadays, the beverage market is constantly developing, and safe and healthy fruit juice beverage is the first choice of consumers.Good fruit Juice comes from good fruit. HOU Juice inherits the concept of healthy,natural and high quality of its parent brand Pagoda from brand naming and overall visual expression,and creates a unique brand image.The creative style of returning to nature and vitality with rich illustrations makes it deeply rooted in people's heart.
Meeskonnaliikmed: Design Director:Chen Leng
Designer:Li Yin
Illustrator:Anna rudak
Piltide autorid: Image #1: designer Leng Chen, Variations, 2019.
Image #2: designer Yin Li, Variations, 2019.
Image #3: designer Yin Li, Variations, 2019.
Image #4: designer Leng Chen, Variations, 2019.
Image #5: designer Leng Chen, Variations, 2019.