Disainilahendus Logothetis Toidupakend, autor Antonia Skaraki

Disainilahendus Logothetis Toidupakend, mille autor on Antonia Skaraki, on kõrgelt hinnatud 2021 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

KuldPakend· 2021

Logothetis Toidupakend

disainer: Antonia Skaraki

Klient: Logothetis

Auhind Kuldauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Logothetis Toidupakend

Ema Loodus, igavene inspiratsioon, viib erakordse disainini traditsioonilise tegemisviisi jaoks. Logothetis Farm Zakynthoses, Kreekas, toob esile legendaarse Kreeka pärandi väärtused ja tähtsuse dünaamiliselt. Talust lauale kogemus kohtub disaini, jutustamise ja brändingu maagiaga. Klassikalise ja puhta identiteediga ning mängulise pöördega tänapäeva publiku jaoks annab pakend sooja aura, mis kutsub kõiki tarbijaid seda omandama!

Tunnustus

Auhinnast Kuldauhind A' Design Award

Logothetis Toidupakend on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Logothetis Toidupakend peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Logothetis Toidupakend tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: A contemporary design for a traditional way of doing. Mother Nature unfolds some of her secrets, and the brand, Logothetis Farm in Zakynthos, Greece, offers her unique gifts to all. The farm to table experience met the magic of design and storytelling. That is how a classic and clean identity with a playful twist was created. Cute illustrations and soft pastel colours make this series easily recognizable and memorable. The packaging gives a warm, joyful aura.
Mõõtmed ja pakend: It goes without saying that the creative approach was designed to minimize processing in packaging and to facilitate recycling. All materials were uniquely sourced and meticulously chosen to enhance the experience and narrative of the stories of the products.
Sildid: Logothetis, Organic, Bio, Packaging, Design, Storytelling, Farm, Greece, Zante, Zakynthos
Tootmistehnoloogia: Glass jars, paper boxes and metal tins.
Disainiülesanne: The most difficult creative challenge was to link all meanings in one graphic concept. At the same time, a way to share the values and importance of Zakynthos heritage, while giving the design a modern twist, had to be found.
Uurimistöö: An extensive research was carried out for the task of creating brand concepts and the subsequent refinement of the final design version. In addition, a thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
Inspiratsioon: Do you know Mother Nature? She is to whom the care of the earth has been given. Enchanted by the stories and myths about Mother Nature, and inspired by the spontaneity of real life moments, the creatives behind this project worked towards the creation of a brand for people with a true zest for life.
After all, the term Mother Nature was first coined here, in Greece. Ancient Greeks were the first to imagine nature personified as a young woman who represents the eternal source of creation.
Projekti kestus: The project began and finished in 2019 in Athens, Greece.
Tööprotsess: The attention to detail in design and storytelling reflected the character of the products, revealing the hard work invested in each one of them, and the consumers appreciated the final packaging.
Meeskonnaliikmed: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Evri Makridis, Valia Alousi
Copywriter: Sotiria Theodorou
Piltide autorid: A.S. Advertising, 2019