Disainilahendus Songhua River Rice Riisipakend, autor 33 and Branding Co., Ltd.

Disainilahendus Songhua River Rice Riisipakend, mille autor on 33 and Branding Co., Ltd., on kõrgelt hinnatud 2020 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2020

Songhua River Rice Riisipakend

disainer: 33 and Branding Co., Ltd.

Klient: Sourceage

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Songhua River Rice Riisipakend

Songhua River Rice on SOURCEAGE toidugrupi tipptasemel riisitoode. Traditsioonilise Hiina festivali - kevadfestivali lähenedes - kujundavad nad kaunilt pakendatud riisitoote kaudu kingitustena kevadfestivali kingitusi klientidele, nii et üldine kujundus peab kajastama kevadfestivali pidulikku atmosfääri, tuues esile traditsioonilised hiina kultuurielemendid ja heatahtlik hea tähendus.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Songhua River Rice Riisipakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Songhua River Rice Riisipakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Songhua River Rice Riisipakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
Mõõtmed ja pakend: Width 210mm x Depth 40mm x Height 160mm
Sildid: Package，China，Rice，Food，Festival，Cultural
Tootmistehnoloogia: The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
Disainiülesanne: Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
Uurimistöö: This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
Inspiratsioon: Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
Projekti kestus: The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
Tööprotsess: By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
Patendid: Copyrights belong to 33 and branding, 2019.
Meeskonnaliikmed: Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Piltide autorid: Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.