Disainilahendus Diaoyutai Diaoyutai kange alkoholi pakendidisain, autor Jiabo Lu and Kun Luo

Disainilahendus Diaoyutai Diaoyutai kange alkoholi pakendidisain, mille autor on Jiabo Lu and Kun Luo, on kõrgelt hinnatud 2020 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2020

Diaoyutai Diaoyutai kange alkoholi pakendidisain

disainer: Jiabo Lu and Kun Luo

Klient: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Diaoyutai Diaoyutai kange alkoholi pakendidisain

Diaoyutai on pakendidisain, mis on loodud kõrgekvaliteedilise Hiina kange alkoholi jaoks. Peamise dekoratiivelemendina on kasutatud lohemustrit, mis Vana-Hiinas sümboliseeris kõrgeimat keiserlikku kuvandit. Pudelikork on rikkalikult detailne ning selle nelinurkne kuju meenutab keiserlikku võimu sümboliseerinud nefriitpitsatit. Pudel ise on väga lihtne. Vastandus rikkaliku ornamendi ja lihtsate pindade vahel loob pühaliku visuaalse kuvandi, millel on selge Hiina iseloom. Väliskarp on valmistatud taaskasutatavast paberist ning pudel traditsioonilisest Hiina keraamikast.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Diaoyutai Diaoyutai kange alkoholi pakendidisain on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Diaoyutai Diaoyutai kange alkoholi pakendidisain peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Diaoyutai Diaoyutai kange alkoholi pakendidisain on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
Mõõtmed ja pakend: Width 145mm x Depth 115mm x Height 285mm
Sildid: liquor, package, wine, Spirits, beverage, Graphics
Tootmistehnoloogia: The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
Disainiülesanne: The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
Uurimistöö: What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
Inspiratsioon: Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
Projekti kestus: The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
Tööprotsess: After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
Meeskonnaliikmed: Designer：JIABO LU
Creative Director：KUN LUO
Piltide autorid: Designer Jiabo Lu,Diaoyutai,2017