Disainilahendus Pastry Gift Box Kinkekarp, autor Fudesign - Kazuo Fukushima

Disainilahendus Pastry Gift Box Kinkekarp, mille autor on Fudesign - Kazuo Fukushima, on kõrgelt hinnatud 2019 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2019

Pastry Gift Box Kinkekarp

disainer: Fudesign - Kazuo Fukushima

Klient: Shanghai Yuyuan（group）co. Ltd

Auhind Hõbeauhind A' Design Award kategoorias Pakend

29,895

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #77858

Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Pastry Gift Box Kinkekarp

Hr Qiao on Yu Yuani kondiitritoodete kaubamärk. Brändi eesmärk on levitada ja luua head suulist teavet maastikupaiga ja Shanghai linna kohta. Disaini inspiratsioon pärineb Shanghai ajaloolisest arhitektuurist, esindab ainulaadset kultuuri. Loominguline disain neelas arhitektuuri kvintessentsi, mis võiks olla sümboolne kujund vana-Shanghai stiilist, mis on segatud kaasaegse stiiliga. Tänu sellele meelitas kinkepakk turiste ostma kui kohalikku eripära.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Pastry Gift Box Kinkekarp on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Pastry Gift Box Kinkekarp peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Pastry Gift Box Kinkekarp on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Yu Yuan is a famous historical scenery spot in Shanghai. Mr. Qiao is a pastry brand owned by the operating company of Yu Yuan. This is a Brand LOGO and package design project for Mr. Qiao. The design blended the western style pastry with old-shanghai style, using the image of Shikumen (literally stone gate), which is the traditional Shanghai architecture. It is evaluated as a differentiated design during the market of tradition food which is full of the outdated design.
Mõõtmed ja pakend: Width 250 mm x Depth 250 mm x Height 32 mm
Sildid: Food, Package, Logo, Old Shanghai,
Tootmistehnoloogia: The key potion of this design is the combination of Chinese and Western styles.
The logois in the shape of a Chinese seal, suggesting that Mr. Qiao is a made in China brand of western-style pastry. This is a modern design which fits the times.
The packaging box is square with Chinese style. The simplest lines are used to represent Shikumen (literally stone gate). The gate is hollowed-out in the middle to show the LOGO, which has symbolic meaning.
The main color of the package is celadon green, representing old Shanghai.
When the inner box is opened, on the golden paper, the consumers will see the pattern of birds and phoenix tree leaves which symbolizes old Shanghai. This unique design brings surprise to the consumers.
Disainiülesanne: The core concept of the package design is modern nostalgic Shanghai. With this concept, the design should reflect charm of traditional Shanghai. Furthermore, the packaging style should be brand-new and unique, bringing topics for the tourists.
Uurimistöö: Field work has been done on Yu Garden and analysis has been made on the client’s present products and competitors. The target group is tourists visiting Yu Garden. Our competitors include not only Shanghai local brands and domestic brands, but also international brands (Japanese brands, Taiwanese brands, etc.) of gift box. Finally, the product positioning was confirmed as Modern Nostalgic Shanghai.
Inspiratsioon: In Shanghai, the year of 1800 is known as a Magic period. Full of historical stories, culture and arts attracted the generation by generation afterwards. By that time, architecture is the most representative of the unique culture. With the most advanced construction technology, integrated French style and tradition Chinese style, a brand-new culture was created. The creative design absorbed the quintessence of that age to take into this new era.
Projekti kestus: The project started in November 2018 in Shanghai and finished in January 2019.
Tööprotsess: This gift box is sold in the scenery spot and online store of Yu Yuan. Targeting tourists out of Shanghai, from the country and worldwide. The image of design could be a symbolic of the city. Attracted the tourists to purchase as local specialty. It has been a spreading of Shanghai culture around the world as the tourists present it to friends and relatives.
Meeskonnaliikmed: Creative Directer: Kazuo Fukushima
Art Directer: Haruka Takeuchi
Designer: Haruka Takeuchi
Account Manager: Ying Zhou
Printing execution: Kuai Hu (Beijing) Printing