Disainilahendus Cistanche Desertico Joogipakend, autor Lei Wen

Disainilahendus Cistanche Desertico Joogipakend, mille autor on Lei Wen, on kõrgelt hinnatud 2026 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2026

Cistanche Desertico Joogipakend

disainer: Lei Wen

Klient: Tocreate Brand

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Cistanche Desertico Joogipakend

Cistanche Desertico on pakendidisain taimsele joogile, mis on valmistatud kõrbe-cistanche peptiidiga. Pakend on kompaktne karp, mis mahub hõlpsasti kotti. Konstruktsioon on kerge ja modulaarne, nii et joogi saab välja võtta ühe avamisliigutusega. Karp on valmistatud valgest papist kuldfooliumtrükiga, mis toetab minimalistlikku ja ametlikku visuaalset stiili. Disain eemaldub traditsioonilise toonikupakendi raskepärasest väljanägemisest ja arvestab noorte kontoritöötajate igapäevaste harjumustega.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Cistanche Desertico Joogipakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Cistanche Desertico Joogipakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Cistanche Desertico Joogipakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This project focuses on the "Zhuangben" brand of Cistanche deserticola peptide plant-based beverages under Dong-E-E-Jiao, targeting modern office workers and creating a functional and aesthetically pleasing energizing tonic. Structurally, it adopts a portable, compact box design, aiming to be a "magic little black box in young people's bags," with a lightweight, modular design enhancing the on-the-go energy capsule experience. The overall minimalist style breaks away from the traditional heavy image of tonics, achieving a fusion of traditional tonic wisdom with contemporary youthful aesthetics and efficient lifestyles, injecting youthful and international vitality into the brand.
Mõõtmed ja pakend: 230*158*145毫米
Sildid: Big health brands, plant-based beverages, packaging design
Tootmistehnoloogia: White cardboard box with gold foil stamping.
Disainiülesanne: How to create a brand super symbol, form differentiated brand assets, and increase product sales on e-commerce platforms.
Uurimistöö: 1. Research Objective: To help desert Cistanche deserticola herbal products penetrate the youth market.

2. Methodology: First, market demand was surveyed, then product characteristics were considered in the design, and finally, the design effect was verified. The entire process revolved around "user appeal, practicality, and distinctiveness."

3. Research Conclusion: The black and gold color scheme and portable, compact packaging design were well-received by 85% of participants, and 90% believed that its portability met daily needs and allowed for quick identification of the product's core selling points.

4. Insights and Impact: Young people prefer simple, high-end, and portable packaging for health supplements. Abandoning traditional, heavy packaging is key to attracting this demographic. Commercially, this helps enhance the product's market competitiveness; socially, it makes traditional herbal supplements more relevant to young people's lives; and in terms of design, it provides a "youthful + practical" reference for similar plant-based beverage packaging.
Inspiratsioon: Inspired by the youthful consumer trend of "light nourishment, anytime supplementation, and high efficiency," the design centers on a black and gold aesthetic, minimalist design, and portable structure to create a "capsule" that can be carried anywhere. Through youthful visual language, clear functional symbols, and modular structural innovation, traditional nourishment is truly integrated into daily life, achieving the dual value of cultural heritage and brand rejuvenation.
Projekti kestus: The project will be launched in 2025 and enter the production and sales phase.
Tööprotsess: This desert Cistanche deserticola plant beverage is very easy to use. Simply open the outer box to take out the portable drink, making it convenient to carry and drink without any complicated steps. Its appearance remains unchanged; the core design is fixed, with only two simple interactions: opening and closing. Just pick it up to use and put it down to store.
Patendid: donge ejiao
Meeskonnaliikmed: LEO