Disainilahendus Year Of The Snake Esmane funktsioon: Mao aasta punased ümbrikud, autor House Of Forme

Disainilahendus Year Of The Snake Esmane funktsioon: Mao aasta punased ümbrikud, mille autor on House Of Forme, on kõrgelt hinnatud 2026 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Kinkekaupadisain.

KuldKinkekaup· 2026

Year Of The Snake Esmane funktsioon: Mao aasta punased ümbrikud

disainer: House Of Forme

Klient: House of Forme

Auhind Kuldauhind A' Design Award kategoorias Kinkekaup

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Disain

Teosest Year Of The Snake Esmane funktsioon: Mao aasta punased ümbrikud

Raamatu tekst: Loobudes sodiaagi ikonograafia sõnasõnalisest kestast, on see maoaastale pühendatud punaste ümbrike sari kuukalendri uusaasta traditsiooni ümbertõlgendus. 16 ümbriku ja 4 visuaalse teema kaudu antakse edasi mao olemus: voolav graatsia põimituna kestvate lilleliste motiividega. Ammutades inspiratsiooni ourobose sümbolist, viitavad kujundused peenelt kordumise ja uuenemise tsüklitele. Peen viide maoaastale võimaldab ümbrikuid kasutada ka väljaspool uusaastat. Iga kujunduse sisse põimitud narratiivid lisavad kollektsioonile sügavuse ja intriigi kihi.

Tunnustus

Auhinnast Kuldauhind A' Design Award

Year Of The Snake Esmane funktsioon: Mao aasta punased ümbrikud on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Year Of The Snake Esmane funktsioon: Mao aasta punased ümbrikud peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Year Of The Snake Esmane funktsioon: Mao aasta punased ümbrikud tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This self-initiated series offers a unique perspective on snakes, embodied in our newest bespoke-designed red packets for the Year of the Snake. Featuring 16 red packets across four distinct key visuals, our design captures the fluid grace of the snake and the timeless beauty of floral cycles. The subtle celebration of the Year of the Snake allows the packets to be used throughout the year, while the unique stories behind each design bring a thoughtful and intriguing touch to the set.
Mõõtmed ja pakend: The case measures 202mm in height & 94mm in width, finished with matte UV & gold foil detailing. The red packet holder has a width of 514mm & a height of 192mm when fully extended. Our company information & background story of the red packets are highlighted with gold foil. The finished dimensions of each red packet are 89mm in width & 172mm in height. The red packets are crafted from 100gsm AstroSilver paper sourced from a local paper company, & are embellished with foiling & matte UV coating.
Sildid: Branding, design, festive, red packets, Chinese New Year, Year of the Snake, festive product, festive design, gift
Tootmistehnoloogia: To embody our commitment to sustainability, each red packet is made in FSC-certified paper and the holder is crafted from recyclable materials. To bring the serpent details alive, matte UV finishes are incorporated alongside red, silver, and gold foil accents in specific areas. The design highlights the distinctive tongue, teeth, eyes and tail of the serpent. This thoughtful approach creates a subtle yet immersive atmosphere for the Year of the Snake.
Disainiülesanne: To differentiate from typical red packets and to achieve a harmonious balance between the snake and floral motifs, meticulous details are incorporated throughout the set, each conveying diverse blessings for the year ahead. Flickering snake tongues are hidden in the orchid as a symbol of guidance; sharp teeth concealed within the lilies foster growth; blinking snake eyes integrated into the lotus embody rebirth; snake tails disguised as anthurium pistils, bestow power & fertility upon the year.
Uurimistöö: Protected by a hardbound, slide-out package, the red packet set’s packaging takes inspiration from a snake shedding its skin. The "M-fold" structure of the red packet holder artfully mimics the sinuous movement of a snake, symbolically carrying blessings through the changing seasons. The red packets are crafted from four different textured pearlescent papers, harmonising beautifully with the shimmering scales of a snake.
Inspiratsioon: Drawing inspiration from the ouroboros, a timeless symbol depicting a serpent devouring its own tail, which signifies cycles of repetition, renewal, and the infinite passage of time, we pay homage to the essence of renewal and celebrate the arrival of the Year of Snake. The imagery of snake scales are concealed within the four different blossoms by season, connecting the intricate grace of the snake to the eternal cycle of blooming flowers.
Projekti kestus: The is designed in late 2024, produced and distributed in early 2025.
Tööprotsess: This New Year's gift is designed for year-round use. Removing the slide-out package unveils a red packet holder. The holder employs an "M-fold” structure, allowing recipients to view all four unique designs at once when unfolded. Each section securely holds four red packets, and once emptied, reveals a description of the design, providing insight into the story behind the red packet's artwork.
Piltide autorid: Photography by Vizion Creation