Disainilahendus Bank Julius Baer Esmane funktsioon: Pidulik kingitus, autor Rose Lee and Ernie Keung

Disainilahendus Bank Julius Baer Esmane funktsioon: Pidulik kingitus, mille autor on Rose Lee and Ernie Keung, on kõrgelt hinnatud 2026 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Kinkekaupadisain.

KuldKinkekaup· 2026

Bank Julius Baer Esmane funktsioon: Pidulik kingitus

disainer: Rose Lee and Ernie Keung

Klient: Count To Ten

Auhind Kuldauhind A' Design Award kategoorias Kinkekaup

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Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #182104

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Bank Julius Baer Esmane funktsioon: Pidulik kingitus

Raamatu tekst: Paabulinnust ja punakrooniga kurest inspireeritud piiratud tiraažiga Hiina uusaasta kollektsioon toob kaks austatud sümbolit kokku ühtseks disainiks. Komplekti kuuluvad iseloomuliku twilly-siduspaelaga esmaklassiline kandekott, väike kotike, linnu ja lille kompositsioonina paigutatud punased ümbrikud ning rullkaart. Ere punase, mahe kuldse ning sinakas-roosa moireesi rafineeritud värvipalett tasakaalustab piduliku elavuse tagasihoidliku elegantsiga, tõstes funktsionaalsed esemed dekoratiivkunsti tasemele.

Tunnustus

Auhinnast Kuldauhind A' Design Award

Bank Julius Baer Esmane funktsioon: Pidulik kingitus on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Bank Julius Baer Esmane funktsioon: Pidulik kingitus peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Bank Julius Baer Esmane funktsioon: Pidulik kingitus tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: A limited edition CNY gift collection for Swiss private bank Julius Baer, featuring a coordinated multi item ensemble with dual theme motifs, peacock and red crowned crane, China's most auspicious symbols. The collection premium tote with signature twilly, pouch, red packets forming a bird and flower painting, and a scroll card. Vibrant red, subtle gold, and blue pink moire balance Swiss elegance with festive joy, transforming functional gifts into decorative art.
Mõõtmed ja pakend: The coordinated ensemble includes a tote bag (W330 x D135 x H190mm) with reinforced handles; a twilly (W290 x H70mm) featuring peacock motifs to wrap handle or wear separately; matching pouch (W315 x H245mm); and red packets (W170 x H90mm) with precision spliced design forming a complete bird and flower artwork. A Chinese scroll greeting card (W960 x H245mm) unrolls to reveal the holiday message. Each piece complements in color, motif, and texture for cohesive display
Sildid: Luxury gift collection, Tote bag design, Twilly accessory, Pouch, Chinese New Year, Private banking, Premium corporate gifting, Coordinated accessories, Chinese scroll, Specialty packaging, Cultural symbolism, Holiday collection, 2026 CNY, Branded merchandise, Luxury textiles.
Tootmistehnoloogia: The collection is realized through multiple premium production techniques
Tote bag and pouch, Crafted from high quality textiles with precise print application to achieve the striking red and gold color collision and embroidered moire patterns
Twilly, Silk fabric with detailed edge rolling and pattern registration matching the main motifs
Disainiülesanne: Challenge, achieve cohesion across formats from tote to twilly, envelopes and scroll. The solution employs a modular system, peacock and crane motifs appear whole on larger items, cropped on smaller pieces, and spliced across red packets, with consistent color application to preserve visual unity. The design links twilly and scroll formats to honor tradition while remaining contemporary.
Uurimistöö: Using visual cultural analysis, archival research, audits, and 20 interviews in Singapore and Hong Kong, the study identified auspicious symbols beyond zodiac signs and client gifting preferences. Peacock (boundless promise) and crane (longevity) motifs resonated. Clients favored usable, transformative items (tote, pouch), personalizable accessories (twilly), and displayable art (scroll, spliced packets). Enduring gifts increase perceived thoughtfulness and prolong seasonal exposure.
Inspiratsioon: Inspired by Chinese mythology and ink wash art, this collection blends cultural symbolism with Swiss precision. The peacock embodies "boundless promise" for youth; the red-crowned crane symbolizes longevity for elders. A twilly wrapped handle nods to luxury scarf traditions, while the scroll format updates ancient scholarly gifting. Merging these elements with precision craftsmanship, the designs honour heritage while appealing to global clients who appreciate understated elegance.
Projekti kestus: January 2026 in Singapore and Hong Kong
Tööprotsess: The recipient's journey starts with branded packaging. Inside, a Chinese scroll (the greeting card) sets the cultural tone. Unfolding next, the tote reveals a twilly on its handle, wearable multiple ways. The coordinating pouch encourages daily use, while the red packets' splicing design forms a bird and flower tableau when displayed together. The key innovation, these practical gifts transform into decorative art, the tote, pouch, twilly, and envelopes can be arranged as a museum like display, with the scroll kept or unfurled as wall art.
Patendid: Copyrights belong to Count To Ten
Meeskonnaliikmed: Rose Lee
Ernie Keung
Irene Man
Piltide autorid: Count To Ten