Disainilahendus Cafe Guardiao Kohvipakend, autor Tipz

Disainilahendus Cafe Guardiao Kohvipakend, mille autor on Tipz, on kõrgelt hinnatud 2026 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2026

Cafe Guardiao Kohvipakend

disainer: Tipz

Klient: Cooabriel

Auhind Pronksauhind A' Design Award kategoorias Pakend

7,110

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #181277

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Cafe Guardiao Kohvipakend

Cafe Guardiao on pakendidisain premium-klassi röstitud ja jahvatatud kohvile, mida toodab Brasiilia ühistu. Visuaalse identiteedi keskmes on peaingli illustratsioon, mis on joonistatud gravüüristiilis, kus domineerivaks graafiliseks elemendiks on kaitsvad tiivad. Julge tüpograafia loob müügikohas selge visuaalse hierarhia. Etiketiriba annab teada röstimisastme, ühistulise päritolu ja 100-protsendiliselt puhta conilon-kohvi sisalduse. Fleksotrükk kraftpaberil ja mattlamineeritud alusmaterjalidel annab pakendile mati viimistluse ja kombatava pinna.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Cafe Guardiao Kohvipakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Cafe Guardiao Kohvipakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Cafe Guardiao Kohvipakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Cafe Guardiao is a premium roasted and ground coffee packaging redesign for Cooabriel, the largest conilon coffee cooperative in Latin America. The new identity, anchored by the archangel Sao Gabriel and its protective wings, communicates purity, origin, and quality. The matte finish and bold typography ensure standout shelf presence, differentiating the brand from mass-market competitors.
Mõõtmed ja pakend: This package is 110 mm wide, 60 mm deep, and 220 mm tall.
Sildid: coffee packaging, conilon coffee, cooperative branding, product redesign, brand repositioning, matte packaging, food packaging, Brazilian design, premium packaging, point of sale
Tootmistehnoloogia: The packaging was developed through a structured brand strategy process followed by visual identity design. Flexographic printing on kraft and matte laminated substrates was employed to achieve the premium matte finish. Illustration work combined engraving-style line art with typographic hierarchy, producing tactile and visual differentiation at the point of sale.
Disainiülesanne: The central challenge was repositioning a coffee variety historically linked to low quality. Conilon carries market stigma even in its producing region, and a prior launch had failed, leaving negative brand memory among buyers. The redesign required a complete visual break from that history while remaining authentic to its cooperative origin. Mass-market shelf pressure demanded bold differentiation. Matte lamination and substrate selection required sampling to ensure print fidelity within costs.
Uurimistöö: Applied qualitative research. Objective: identify barriers to purchase intent for Conilon coffee and define a visual positioning capable of sustaining a premium price. Method: immersion at the Cooabriel cooperative, shelf audits in supermarkets across Greater Vitória, and interviews with directors, cuppers, and retail partners. Results: the Traditional line increased 45 percent in sales volume, and Extra Forte increased 17 percent. The new packaging enabled access to retail chains previously closed to the brand.
Inspiratsioon: The inspiration emerged from a deep immersion in the cooperative and its values. The archangel concept - a guardian watching over the beans, the farmers, and the consumer - became the brand soul. Conilon coffee carries historical stigma; the design sought to overcome this through visual nobility, celebrating the unique characteristics of this 100 percent pure Brazilian coffee variety.
Projekti kestus: The project was developed in Vitoria, Espirito Santo, Brazil. The new packaging was launched in January 2025.
Tööprotsess: The packaging communicates directly at the point of sale, guiding the consumer through a clear visual hierarchy: the archangel illustration creates an immediate emotional connection, the bold product name confirms variant identity, and the label band delivers key quality claims - 100% pure conilon, cooperative origin, and roast level. The matte finish invites physical interaction, reinforcing a premium tactile experience. The design rewards closer inspection, building trust and purchase intent progressively.
Meeskonnaliikmed: Creative Director: Ricardo Montenegro Pessanha
Creative Designer: Mateus Matos Montenegro