Disainilahendus Spotlight Toothpaste Packaging Põhifunktsioon: Hambapasta pakend, autor Kazuo Fukushima and Haruka Takeuchi

Disainilahendus Spotlight Toothpaste Packaging Põhifunktsioon: Hambapasta pakend, mille autor on Kazuo Fukushima and Haruka Takeuchi, on kõrgelt hinnatud 2026 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

RaudPakend· 2026

Spotlight Toothpaste Packaging Põhifunktsioon: Hambapasta pakend

disainer: Kazuo Fukushima and Haruka Takeuchi

Klient: Lion Daily Necessities Chemicals (Qingdao) Co., Ltd.

Auhind Rauaauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Spotlight Toothpaste Packaging Põhifunktsioon: Hambapasta pakend

Raamatu tekst: Spotlight on hambapasta pakendidisain, mis muudab valgendava toime visuaalseks kogemuseks. Tavapärase valge kujundi asemel kasutab disain valgust metafoorina, et edasi anda ensümaatilist aktiveerumist ja sihipärast valgendavat toimet. Kiirgav ringikujuline graafika ja holograafilised pinnaefektid loovad sügavust ja täpsust, võimaldades funktsionaalseid eeliseid tajuda juba esimesel pilgul. Süsteem tasakaalustab teaduslikku usaldusväärsust ja nähtavust riiulil, säilitades samal ajal järjepidevuse erinevate tootevariantide vahel ühtse visuaalse struktuuri ja kontrollitud värviaktsentide kaudu.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Spotlight Toothpaste Packaging Põhifunktsioon: Hambapasta pakend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Spotlight Toothpaste Packaging Põhifunktsioon: Hambapasta pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Spotlight Toothpaste Packaging Põhifunktsioon: Hambapasta pakend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Spotlight is a toothpaste packaging design developed for the Chinese market, translating whitening efficacy into a visual experience. A radiant circular graphic symbolizes enzymatic activation and light focused whitening, transforming functional benefits into an intuitive visual language. The design balances Japanese clinical credibility with localized high tech aesthetics, creating strong shelf impact while maintaining brand consistency across multiple SKUs.
Mõõtmed ja pakend: Paperboard box: approx. 185 mm (H) × 45 mm (W) × 35 mm (D).
Toothpaste tube: approx. 160 mm (H) × 50 mm (W).
Materials include coated paperboard, aluminum laminated plastic tube, holographic foil layer. Metric ISO standards applied throughout production.
Sildid: Packaging design, Oral care, Whitening, Enzyme technology, Chinese market, Japanese brand, Holographic effect, Visual communication
Tootmistehnoloogia: The packaging utilizes offset printing combined with holographic foil stamping to create dynamic light reflection effects. Multilayer gradients and radial patterns were precisely calibrated to maintain legibility under various lighting conditions. Matte and glossy finishes are selectively applied to enhance contrast, while standard recyclable paperboard and laminated tubes ensure compatibility with mass production.
Disainiülesanne: The main challenge was visualizing an invisible functional benefit enzymatic whitening without overusing exaggerated claims or generic white imagery. Balancing Japanese clinical restraint with Chinese preferences for visual impact required extensive iteration, material testing, and cross cultural alignment to ensure credibility, manufacturability, and strong retail presence simultaneously.
Uurimistöö: Type of Research: Applied design research.
Objectives: Visualize whitening efficacy beyond conventional cues.
Methodology: Market analysis, visual testing, material experiments.
Tools: Competitive audits, prototyping, lighting simulations.
Participants: Design team and brand stakeholders.
Results: Enhanced shelf visibility and clearer efficacy perception.
Impact: Improved brand differentiation and consumer trust in a crowded market.
Inspiratsioon: The project was inspired by the challenge of differentiating whitening products in China’s highly saturated oral care market. Rather than emphasizing white as a color, the design explores light as a metaphor for efficacy, clarity, and trust. Scientific principles of enzymatic whitening and optical perception were studied to create a visual system that communicates performance through illumination rather than decoration.
Projekti kestus: The project started in November 2024 in Shanghai and was completed in March 2025. It was developed for Lion Corporation China in collaboration with local production partners and launched nationwide in the Chinese retail market in 2025.
Tööprotsess: Consumers interact with the design visually before use: shifting light reflections guide the eye toward the central enzyme symbol, intuitively suggesting activation and efficacy. Color coded accents enable quick scent recognition without disrupting brand unity. The packaging communicates product value instantly on shelf, reducing decision time and enhancing perceived performance before first use.
Meeskonnaliikmed: Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Fanso Zhang
Creative Agency : FUDESIGN
Piltide autorid: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD