Disainilahendus Kratistos Shopper Bag Pakend, autor Konstantinos Chamamtzis

Disainilahendus Kratistos Shopper Bag Pakend, mille autor on Konstantinos Chamamtzis, on kõrgelt hinnatud 2026 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

RaudPakend· 2026

Kratistos Shopper Bag Pakend

disainer: Konstantinos Chamamtzis

Klient: Kratistos by Costis

Auhind Rauaauhind A' Design Award kategoorias Pakend

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Kinnita auhinna staatus disainile #177263

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Värvid

Disain

Teosest Kratistos Shopper Bag Pakend

Kratistos esitleb oma uuenduslikku käekella ostukotti, mis on inspireeritud brändi ikoonilisest A-tähe logost, mis sümboliseerib uusi algusi ja tipptaset. Koti ainulaadne disain ühendab graafika ja paela, et dünaamiliselt paljastada logo, kui kotti käes hoitakse, muutes pakendi brändi identiteedi väljenduseks. Täppismeisterlikkus tagas graafika ja paela täiusliku joonduse, samas kui hoolikas värvide sobitamine ületas materjalide tundlikkusest tulenevad väljakutsed. See ostukott seab loomingulisele brändingule uue standardi.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Kratistos Shopper Bag Pakend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Kratistos Shopper Bag Pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Kratistos Shopper Bag Pakend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This shopper was meticulously crafted to complement the packaging of the corresponding wristwatch. The design concept ingeniously recreates the A logo of the watch by merging the bag graphics with its handle. When the customer holds the bag, the fabric ribbon extends, forming the upper part of the A. Combined with the printed lower half, the complete logo is revealed, cleverly showcasing the brand in a dynamic, engaging manner.
Mõõtmed ja pakend: Shopper Dimensions: Length 330mm x Width 220 mm x Height 300 mm. Weight 250gr. At the points of written details, the paper is satin opaque. Hot stamping method. Japanese type closure. Fabric handles in gros grain 2 pieces, height of 50 mm x 50mm, matching color with the inside part of the shopping bag.
Sildid: shopper bag, kratistos, A, functionality, branding, luxury
Tootmistehnoloogia: Following its conceptualization, the shopper was first sketched, then a paper prototype was crafted to assess handle length—a crucial factor for branding impact. The design was digitized, and multiple samples were produced. Rigorous testing with stamping techniques was conducted to achieve the distinct Tyrrenian Bordeaux logo color and the titanium-inspired gray background, reflecting the titanium elements of the watch.
Disainiülesanne: The primary challenge was to achieve precise alignment between the graphics of the shopper and the ribbon height, as to showcase effectively the A logo while maintaining carriage functionality and user-friendliness. Additionally, matching the exact brand color was difficult due to the large coverage area, the sensitivity of the paper material, and the hue of the color, requiring careful experimentation and adjustment throughout the process.
Uurimistöö: After studying paper shopping bags for other brands, I developed the concept of engaging customers in promoting the product logo. Once the idea was sketched, I conducted extensive tests with various samples to achieve precise alignment between the graphics and the length of the handle. A renowned Italian luxury packaging company, with two generations of expertise, digitally rendered and took on the project. We also experimented with multiple stamping techniques.
Inspiratsioon: The inspiration was drawn directly from the logo of the brand, with the letter A serving as a central element. As the first letter of the Western alphabet, A signifies new beginnings and stands as a universal symbol of excellence, perfectly aligning with the brand identity and aspirations.
Projekti kestus: This project started in June 2024 in Athens, Greece and was completed in February 2025 in Alessandria, Italy.
Tööprotsess: The Kratistos shopping bag not only serves its function as packaging but also reflects the creativity and diversity of the brand through its unique design. By integrating the graphics and ribbon to form the iconic A logo, the bag becomes a strategic branding tool, effectively elevating it beyond conventional packaging and actively promoting the brand wherever it is carried.
Patendid: LOGO
1. WIPO, MADRID, International registration No. 1551535 (A KRATISTOS), 09/03/2021. Published in the WIPO GAZETTE OF INTERNATIONAL MARKS No. 27/2020.
2.Greece, Secretary of Investment, ΕΞ 933 / 08-02-2021
3.Trademarks Registry, Government of India, International 1551535, India 4680033, 12/05/2021, Konstantinos Chamamtzis
4. Federal Service for International Property (Rospatent), 1551535, 16/12/2020, Konstantinos Chamamtzis
5.United States Patent and Trademark Office, Reg.
No. 6,413,694, Jul. 13, 2021, Konstantinos Chamamtzis
6.WIPO, MADRID, notification for the BERN Office 21/02/2022, Konstantinos Chamamtzis
Piltide autorid: Image #1: Photographer, Lantzounis Dimitrios
Image #2: Photographer, Lantzounis Dimitrios
Image #3: Photographer, Lantzounis Dimitrios
Image #4: Photographer, Lantzounis Dimitrios
Image #5: Photographer, Lantzounis Dimitrios