Disainilahendus Minsheng Lesuke Pakend, autor Hangzhou Minsheng Healthcare Co., Ltd

Disainilahendus Minsheng Lesuke Pakend, mille autor on Hangzhou Minsheng Healthcare Co., Ltd, on kõrgelt hinnatud 2026 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2026

Minsheng Lesuke Pakend

disainer: Hangzhou Minsheng Healthcare Co., Ltd

Klient: Hangzhou Minsheng Healthcare Co., Ltd

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #177214

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Minsheng Lesuke Pakend

Minsheng Lesuke on pakendidisain suitsetamisest loobumise ravimile. Disain kasutab progresseeruvat naeratava näo sümbolit ja positiivset värvisüsteemi, et pakkuda hoiatuste asemel julgustust. Oranž alustuspakend tähistab loobumisperioodi algust, samas kui roheline hoolduspakend viitab kasvule ja tasakaalule. Päevased annuserakud on eraldatud täpsete kuumpressitud rebimisjoontega, nii et iga päev avatakse üks rakk ja edusammud jäävad nähtavaks. Korpus on valmistatud ringlussevõetavast paberipõhisest komposiitkilest, mis on viimistletud matt-paberi ja pehme puutega kilega.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Minsheng Lesuke Pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Minsheng Lesuke Pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Minsheng Lesuke Pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This project is a quit smoking auxiliary packaging design based on a psychological perspective. It integrates a progressive smiling face symbol with a positive colour system to build an emotional visual language, and combines a daily dose tear off structure to create an interactive ritual. The aim is to transform the user s quitting experience from a passive withdrawal process into an active positive health management journey, providing continuous emotional support and behavioural guidance.
Mõõtmed ja pakend: product dimensions, 82 mm x 25 mm x 125 mm
Sildid: Emotional Design, Positive Interaction, Quit Smoking Assistance, Health Management, Visual Symbol, Medical Affinity, Sustainable Packaging, Cross Disciplinary Innovation
Tootmistehnoloogia: The packaging body adopts a recyclable paper based composite film, which is environmentally friendly and durable. The surface combines matte paper with a soft touch film, offering a skin friendly feel that conveys medical grade professionalism and warm humanistic care. The connection between daily dose units applies high precision plus or minus 0.3 mm hot press tear off line technology to ensure easy and smooth separation.
Disainiülesanne: Balancing the professional rigor with a friendly experience is a challenge. This project adopts medical grade affinity, using gentle rounded corners and combining matte paper with soft touch film to give the packaging professional texture and skin friendly touch. The visual symbol the arc of the progressive smiling face is optimised through multiple rounds of testing, coordinating encouragement and trustworthiness, avoiding over cartoonisation that could affect the professional image.
Uurimistöö: Based on psychological and behavioural analysis of multiple quit failure cases, the design team found that users generally reject warning or didactic packaging and urgently need positive incentives and visual progress feedback. Therefore, the design strategy shifts from emphasizing warnings to conveying encouragement and strengthening positive incentives, and enhances user trust and lasting companionship through healing visual symbols, emotional colour systems and interactive rituals.
Inspiratsioon: The design translates the positive mindset into a visual experience. The iconic progressive smiling face conveys a professional yet warm encouragement. The colour system is based on emotional healing research. The starter pack s vibrant orange symbolises action and hope of the start of quitting. The maintenance pack s calm green implies growth and balance, echoing persistence. The gradual shift from orange to green is not only a visual transition but also a psychological transformation metaphor.
Projekti kestus: The packaging was designed in January 2025 in Hangzhou. The product was officially launched in November 2025 in China.
Tööprotsess: Users tear the package following the one day one cell daily dose design to take the medicine. Each tear of an independent unit completes a mini ritual, providing immediate positive feedback. The product use process is divided into two stages, starter period orange and maintenance period green, with the packaging colour switch intuitively presenting progress, elevating the act of taking medicine into an easy, rewarding daily self management ritual.