Disainilahendus Connect To Turkiye Aegean Part Kultuurisündmus, autor Turkish Airlines

Disainilahendus Connect To Turkiye Aegean Part Kultuurisündmus, mille autor on Turkish Airlines, on kõrgelt hinnatud 2026 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Sündmuste ja ürituste disain.

RaudSündmus· 2026

Connect To Turkiye Aegean Part Kultuurisündmus

disainer: Turkish Airlines

Klient: Turkish Airlines

Auhind Rauaauhind A' Design Award kategoorias Sündmus

8,099

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #175016

Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Connect To Turkiye Aegean Part Kultuurisündmus

Connect To Turkiye Aegean Part on mitmes linnas toimuv kultuurisündmus, mis on kujundatud liikuva narratiivina, mitte ühes kohas toimuva paikse üritusena. Külalisi juhitakse läbi mitme linna ning iga linn pakub oma teemat ja meelelist kogemust. Suhtlus toimub ekraanide asemel ruumi, loo ja keskkonna kaudu. Efesose arheoloogilises paigas ehitati kõik installatsioonid kõrgendatud moodulplatvormidele, nii et ükski liim, ankur ega raske tehnika ei puudutanud iidset pinnast. Pärandi säilitamine ja kohalik autentsus on seatud vaatemängulisusest ja mastaapsusest ettepoole.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Connect To Turkiye Aegean Part Kultuurisündmus on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Connect To Turkiye Aegean Part Kultuurisündmus peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Connect To Turkiye Aegean Part Kultuurisündmus on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This project is a multi-city cultural experience designed as a moving narrative rather than a fixed event. What makes it unique is its seamless integration into historical landscapes, use of non-invasive design, and guest flow tailored for emotional impact. It prioritizes heritage preservation, local authenticity, and meaningful interaction over spectacle or scale.
Sildid: Turkish Airlines, Cultural event, destination, marketing, experiential design, sustainability, heritage, UNESCO sites, Ephesus, Gala
Tootmistehnoloogia: To ensure the protection of the archaeological heritage of Ephesus, the entire event infrastructure was designed with non-invasive methodologies. All installations—including the stage, exhibition units, and audience areas—were constructed on elevated modular platforms, preventing any direct contact with the ancient ground. The stage design was intentionally compact, respecting the spatial proportions and sightlines of the Agora.

Power distribution was planned with minimal intervention; temporary cabling systems and lightweight, low-impact lighting were used. Materials were selected for their reversibility and minimal environmental footprint—no adhesives, anchors, or heavy equipment touched the original structure.

Logistics, including transportation and setup, followed strict preservation protocols. Each element of the build was prefabricated and assembled onsite with manual labor, avoiding machinery that could compromise the site. The design approach prioritized cultural sensitivity, heritage compliance, and operational safety at every stage.
Disainiülesanne: The main challenge was designing a large-scale event within protected heritage sites without altering or damaging any historical elements. Navigating local regulations, gaining permits, and aligning with archaeological preservation laws required intense coordination. Balancing cultural authenticity, guest comfort, and logistical feasibility—across five cities—demanded precision, sensitivity, and adaptive creative planning.
Uurimistöö: Qualitative design research was conducted to explore how experiential travel shapes perception of place and brand. Objectives included measuring emotional engagement in heritage environments. Methods included cultural analysis, field visits, and interviews. Participants were 200+ international guests. Results showed higher recall and emotional affinity. Insights informed the user-centric, mobile event structure, influencing brand perception and sustainable tourism models.
Inspiratsioon: This project was inspired by a desire to showcase Türkiye not through spectacle, but through substance—its landscapes, heritage, and human warmth. Instead of relying on a single venue, we envisioned a multi-location narrative, rooted in authenticity and respect. The concept was informed by cultural research, sustainable practices, and a belief that experiential design can connect people more meaningfully than traditional formats.
Projekti kestus: The project started in January 2025 with concept development and planning in Istanbul. On-site preparations began in April 2025 across the selected cities. The event was held from May 26 to May 30, 2025, covering Istanbul, Afyonkarahisar, Denizli, İzmir, and Ephesus. It concluded with a gala evening at the Agora of Ephesus on May 29, 2025.
Tööprotsess: The project unfolds as a guided cultural journey across multiple cities. Guests move through carefully planned stages—each city offering a unique theme and sensory experience. Interaction happens through space, story, and setting rather than screens. Seamless logistics, local immersion, and meaningful pacing ensure comfort and emotional connection, resulting in stronger memory retention and deeper brand engagement.
Piltide autorid: All visual and media credits: Turkish Airlines