Disainilahendus Mai Meng Kontserditurnee, autor Katie Tai and Ciang Fan - OCT Ent.

Disainilahendus Mai Meng Kontserditurnee, mille autor on Katie Tai and Ciang Fan - OCT Ent., on kõrgelt hinnatud 2026 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Sündmuste ja ürituste disain.

KuldSündmus· 2026

Mai Meng Kontserditurnee

disainer: Katie Tai and Ciang Fan - OCT Ent.

Klient: OCT Entertainment Co., Ltd.

Auhind Kuldauhind A' Design Award kategoorias Sündmus

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Värvid

Disain

Teosest Mai Meng Kontserditurnee

Mai Meng, pealkirjaga Treasure The Moment, on kontserditurnee, mis tähistab kolmekümne viie aasta pikkust karjääri mandopopi vallas. Turnee ühendab uues kuues klassikalised laulud minimalistliku lavakujundusega. Modulaarsed, liigutatavad ja läbipaistvad LED-paneelid kuvavad kõrge resolutsiooniga visuaale, mis on kohandatud iga laulu meeleoluga. Valgustus on sünkroniseeritud muusika tempoga ning heli on kohandatud igale kontserdipaigale. Linnaspetsiifilised laulud, ühine kaasalaulmine ja peidetud käsitsi kirjutatud kirjad kutsuvad publikut osalema. Turnee eesmärk on ühendada pikaaegseid kuulajaid noorema publikuga.

Tunnustus

Auhinnast Kuldauhind A' Design Award

Mai Meng Kontserditurnee on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Mai Meng Kontserditurnee peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Mai Meng Kontserditurnee tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Treasure The Moment is one of the most heartfelt Mandopop events in 2025. Conceived and collectively produced by legendary artist Mai Meng, the concert blends reimagined classics, immersive stage design, and poetic visuals to awaken generational memories and move new audiences alike.

Centering on themes of companionship and nostalgia, it traces a 35 year musical journey of Mai Meng, transforming the performance into a shared emotional experience, a timeless tribute to love, memory, and the power of music.
Mõõtmed ja pakend: Core touring team: ~50 people covering staging, audio, lighting, video, artist & logistics. Main stage: approx. W24,000–26,000 mm × D15,000–18,000 mm. LED screens: 200 m², using P3 high-resolution irregular modules. Audio: dual side line arrays (12–16 units each), with subwoofers front and below stage. Lighting: 300–400 moving lights including beams, spots, washes, and lasers.
Sildid: Mai Meng, 35th anniversary, concert tour, stage design, Event
Tootmistehnoloogia: We adopted a poetic minimalism concept, merging 90s nostalgia with modern stage tech. Using fan research, mood mapping, and lyrical analysis, we designed visuals with modular, movable, transparent LED panels and high-resolution simulated 3D effects to reflect each song’s mood. Lighting synced to BPM and emotion, while sound was venue-tailored. Cloud-based coordination enabled consistency across cities, ensuring each performance felt immersive and emotionally true.
Disainiülesanne: Balancing classic charm with creative innovation was key. We kept the essence of Mai Meng’s songs while using minimalist staging and new arrangements to evoke freshness without losing authenticity. To connect with Gen Z, we collaborated with fan communities, used short videos, and influencer marketing to reframe her image—from “parents’ idol” to a warm, relatable voice. Touring across diverse cities, we adapted technical plans and rehearsals for each venue, ensuring every show delivered consistent quality and emotional resonance.
Uurimistöö: We conducted audience-focused research to balance nostalgia with innovation in Mai Meng’s 35th anniversary tour. The goal was to design a concert that resonates with longtime fans and younger generations. Using surveys, social media analysis, and streaming data, we gathered insights from over 1000 participants. The research shaped song selection, stage design, and marketing strategies, successfully increasing cross-generational appeal and revitalizing a classic icon for today’s audiences.
Inspiratsioon: The core concept of this concert tour is returning to the Age of Innocence Through Music. The concert title, Treasure The Moment, in Mandarin, is inspired by poetic verse and symbolizes the gentle portrayal of love, memory, and time in the musical works of Mai Meng. Through the interplay of music and spatial design, we aim to guide the audience into a personal landscape of memories, evoking deep emotional resonance.
Projekti kestus: The project began in mid-May 2025 in Foshan, China. It is currently touring through Beijing and Shanghai, with plans to expand to many more cities in the near future.
Tööprotsess: We created heartfelt interactions to make each show unforgettable. Fans receive a collectible city-specific stamp, and each stop features two exclusive songs specifically picked by the artist for the city. A live sing-along invites shared emotion, while handwritten artist letters are hidden under random seats for the audience to find. In a special segment, fans get to pick a song and may share their personal story, turning the stage into a space for connection, surprise, and meaningful memories.
Patendid: Copyrights belong to OCT Entertainment Co., Ltd., 2025
Meeskonnaliikmed: Producer: Katie Tai
Line producer: Jessie Qiu
Chief Director: Ciang Fan
Technical Director: Tzulung Pan
Technical Director: Zhuang FuMing
Executive Director: Fifi Ying
Executive Director: Hsining Shen
Executive Director: Lin Lin
Executive Director: Howard Hsu
Executive Director: EJ Huang
Executive Director: Harrison Hsu
UPMs: Annie Huang, Sandy Yeh
Chief of lighting technician: Chen QiSheng
Stage Design: Zhao Hong Chao
Production company: OCT Entertainment Co., Ltd.
Piltide autorid: OCT Entertainment Co., Ltd.