Disainilahendus Dukang Soullink Alkoholi pakend, autor Wei Li

Disainilahendus Dukang Soullink Alkoholi pakend, mille autor on Wei Li, on kõrgelt hinnatud 2026 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2026

Dukang Soullink Alkoholi pakend

disainer: Wei Li

Klient: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Dukang Soullink Alkoholi pakend

Dukang Soullink on pakendidisain kahest pudelist koosnevale kange alkoholi kinkekomplektile. Komplekt sisaldab 580 milliliitrit Baijiu'd kahes pudelis mahuga 322 ja 258 milliliitrit ning alkoholisisaldusega 52 protsenti. Kinkekarbi mõõtmed on 125 korda 96 korda 160 millimeetrit. Kristallitekstuuriga pudelitesse on graveeritud helilainete virvendused ning kõrvuti asetatuna moodustavad kaks pudelit ühe tervikliku mustri. Karbi sees olevad silikoonpadjad summutavad lööke. Disain tõlgib lähedase sõpruse teema visuaalseks keeleks, mis sobib ühiseks joomiseks ja kinkimiseks.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Dukang Soullink Alkoholi pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Dukang Soullink Alkoholi pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Dukang Soullink Alkoholi pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Dukang Soullink uses sound waves as an emotional carrier, turning flow rhythm into a visual language of soul resonance. Carved fading patterns symbolize the Eastern belief that "the more you drink, the deeper the feeling." The upper bottle reflects guarded dreams and glory; the lower, a solid foundation of lasting friendship, translating implicit Eastern bonds into a visual language for Gen Z.
Mõõtmed ja pakend: Width 125mm x Depth 96mm x Height 160mm
Sildid: Social Baijiu, Confidant culture, Eastern philosophy, Sound waves, Emotional resonance
Tootmistehnoloogia: Visual Aesthetics: The twin gift box presents sound wave ripples with a symmetrical structure, and the crystal texture of the bottle body and the sound pattern carving form a light and shadow interaction. The circular main visual enhances the emotional image of "eternal cycle";
Craftsmanship details: The silicone pad shock absorption process balances protection and metaphorical meaning, and the color extension effect enhances visual layering, meeting the texture requirements of gifts;
User experience: The opening method of the gift box simulates "sound wave triggering", combined with emotional copywriting, allowing users to achieve emotional resonance during the unboxing process.
Disainiülesanne: Concept innovation: transform the physical concept of "sound wave" into emotional design language, which is different from the historical and cultural narrative of traditional Baijiu, and create a design path of "sensory emotion";
Structural innovation: The complementary design of the twin gift box breaks the conventional single bottle packaging, forming a complete sound wave pattern after combination, guiding consumers' consumption awareness of "drinking together". Market positioning: focus on the segmentation scenario of "bosom friend friendship", and accurately cut into the emotional demand gap of the social Baijiu market through customized emotional copywriting and digital passwords.
Uurimistöö: Soullink directly hit the pain point of "shallow emotional expression" in the new retail market, metaphor the emotional resonance of the meeting of friends with the physical characteristics of sound waves, and upgrade Baijiu from "drinking consumer goods" to "emotional media". In line with the modern consumer's demand for spiritual consumption, the concept of "leaving sound in an empty cup" (the sound wave pattern is retained after the alcohol evaporates) extends the drinking experience into a carrier of emotional memory. With the theme of "paying homage to the people who give support in life", it accurately covers business gifts, family and friends commemoration and other scenes, and fills the gap in emotional narrative of social Baijiu (two-pack combination product).
Inspiratsioon: The design inspiration comes from the emotional concept of "never forget, there must be echoes", paying tribute to the close friends who have supported each other in life. The circular main visual symbolizes the sound field of resonance between heaven and earth, metaphorically symbolizing the two-way and social nature of confidant dialogue.
Projekti kestus: 2025-07-01
Tööprotsess: 52% vol alcohol and 580ml total capacity meet the drinking and sharing needs of social Baijiu, and the capacity design (322ml+258ml) adapts to different scenarios of drinking habits. In line with the modern consumer's demand for spiritual consumption, the concept of "leaving sound in an empty cup" (the sound wave pattern is retained after the alcohol evaporates) extends the drinking experience into a carrier of emotional memory.
Meeskonnaliikmed: Liu Xinhui, Dong Jinghong, Li Wei