Disainilahendus Congtai Huofenzi V10 Alkoholipudeli pakend, autor Wen Liu

Disainilahendus Congtai Huofenzi V10 Alkoholipudeli pakend, mille autor on Wen Liu, on kõrgelt hinnatud 2026 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

KuldPakend· 2026

Congtai Huofenzi V10 Alkoholipudeli pakend

disainer: Wen Liu

Klient: Shenzhen Oracle Creative Design Co.,Ltd.

Auhind Kuldauhind A' Design Award kategoorias Pakend

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Teosest Congtai Huofenzi V10 Alkoholipudeli pakend

Congtai Huofenzi V10 on preemiumklassi baijiu pakendidisain ning esimene sodiaagiteemaline väljalase Huofenzi V-seerias. Pudeli illustratsioonil on kujutatud madu, keda tõmbab ligi Congtai baijiu aroom, kes saabub kaugelt ja muundub pärast joomist. Madu kaardub V-kujuliseks, sulandudes seeria logoga. Mao kehasse on põimitud molekuli- ja pärmimotiivid, riis ning traditsioonilised mustrid. Illustratsioon kantakse klaaspudelile dekaalpõletustehnikaga. Pudeli mõõtmed on 105 korda 105 korda 308 millimeetrit.

Tunnustus

Auhinnast Kuldauhind A' Design Award

Congtai Huofenzi V10 Alkoholipudeli pakend on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Congtai Huofenzi V10 Alkoholipudeli pakend peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Congtai Huofenzi V10 Alkoholipudeli pakend tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: As the inaugural zodiac-themed release in the"Huofenzi V Series," this premium baijiu reinterprets tradition for a younger audience. Its illustration shows a snake, drawn by the aroma of Congtai baijiu, journeying from afar and transforming after drinking. Uniquely, the snake forms a V, blending with the series logo to symbolize a fresh take on baijiu and zodiac culture, setting a youthful and artistic tone.
Mõõtmed ja pakend: 105mm×105mm×308mm
Sildid: Baijiu, Congtai, Year of the Snake (Zodiac), Limited Edition, Innovation
Tootmistehnoloogia: Utilizing a decal firing process for the illustrations on the glass bottle provides a cost-effective production solution that also supports our eco-conscious goals.
Disainiülesanne: The core challenge was to merge the snake's mystique with a youthful brand identity, while ensuring a unique and story-rich design. We achieved this by integrating diverse elements—a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
Uurimistöö: The Chinese zodiac carries unique significance in baijiu culture, with annual themed releases from major distilleries sparking widespread consumer interest. For its inaugural zodiac offering—the Huofenzi Year of the Snake edition—the distillery required a visual and cultural expression distinctively aligned with its youthful, energetic brand positioning. The zodiac theme not only enriches the product line but also deepens its cultural resonance, enhancing market appeal. Since its launch, consumer response has been highly positive.
Inspiratsioon: Huofenzi is both the product's name and concept, symbolized by the V shape. The design depicts a snake lured by the aroma of Congtai liquor, transforming as it drinks and merging its form with the V. Molecular and yeast motifs are woven in, blending tradition with modern aesthetics to reinterpret the mystique of the Year of the Snake.
Projekti kestus: Project Launch Date: 25th July 2024
Venue: Shenzhen Jia Guwen Creative Design Co.
Tööprotsess: The product's core V symbol is visually brought to life by a serpent, which narrates a tale of transformation: lured by the aroma of Congtai liquor, the snake drinks and mystically merges into the V form. Within the snake's body, a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
Meeskonnaliikmed: Wen Liu
Rui Zhou
Zhuowei Zhang