Disainilahendus Dream Of The Blue Alkoholipudeli pakend, autor Wen Liu

Disainilahendus Dream Of The Blue Alkoholipudeli pakend, mille autor on Wen Liu, on kõrgelt hinnatud 2026 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2026

Dream Of The Blue Alkoholipudeli pakend

disainer: Wen Liu

Klient: Shenzhen Oracle Creative Design Co.,Ltd.

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Teosest Dream Of The Blue Alkoholipudeli pakend

Dream Of The Blue on pudeli pakend, mis on loodud Hiina premium-klassi baijiu jaoks. Pudel säilitab brändi klassikalise silueti ja lisab sellele soomusrüü motiivi, mis on inspireeritud filmist "Investiture of the Gods", ning mille pinda katavad peenelt nikerdatud iidsed mustrid. Kogu pudel, sealhulgas soomusrüü reljeef, on vormitud ühest klaasitükist ühekordse vormimisprotsessi abil, mis hoiab tootmiskulud madalal. Esikülje embleem on valmistatud taaskasutatud alumiiniumist. Pakendi mõõtmed on 105 x 105 x 308 millimeetrit.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Dream Of The Blue Alkoholipudeli pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Dream Of The Blue Alkoholipudeli pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Dream Of The Blue Alkoholipudeli pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

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Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Dream Of The Blue x Investiture of the Gods: Aspiration Meets Myth. Yanghe's premium brand partners with the blockbuster film, fusing its culture of dream-seeking with the spiritual power of an iconic legend. This collaboration crafts an epic narrative where fine liquor interprets cinema, creating a cultural feast in honor of dreams and timeless tales.
Mõõtmed ja pakend: 105mm×105mm×308mm
Sildid: Baijiu, Yanghe, Dream Of The Blue, Investiture of the Gods, Co-branding, Crossover
Tootmistehnoloogia: The entire bottle, including the armor motif, is crafted as a single piece of glass through a one-piece molding process. This monolithic structure significantly enhances production cost-efficiency. The front emblem is made from recycled aluminum, underscoring our tangible commitment to environmental responsibility.
Disainiülesanne: The pivotal challenge in this design lay in balancing aesthetic ambition with cost constraints. While metal was the ideal material to realize the armor, its use would have significantly increased material and labor costs, extended production timelines, and contradicted our sustainability goals. In response, the team underwent multiple rounds of design refinement and in-depth research into glass manufacturing techniques. The innovative solution was to integrate the armor as an embossed relief directly onto the glass bottle itself. This approach not only achieved substantial cost savings but also delivered a visually striking result.
Uurimistöö: The growing influence of Chinese mythological IPs is clearly demonstrated by the commercial success of related films ("Ne Zha," "Investiture of the Gods") and games ("Black Myth: Wukong"). Yanghe Dream Of The Blue collaboration with "Investiture of the Gods" is a strategic embrace of this trend.
This partnership not only expands Dream Of The Blue's product line and cultural appeal but also significantly elevates its brand recognition. It further achieves a deep integration of baijiu culture with cinematic art, injecting new energy into the global promotion of Chinese culture. Ultimately, these concerted efforts will enhance the brand's long-term value.
Inspiratsioon: More than a central prop in "Investiture of the Gods," the armor embodies the belief in safeguarding the nation. Dream Of The Blue fuses this motif into its classic bottle shape, forging a tangible bastion for dreams and an unwavering commitment to excellence. Adorned with intricately carved, ancient patterns, the design is elevated by a layer of profound Eastern artistry.
Projekti kestus: Project Launch Date: October 25, 2024
Location: Shenzhen Oracle Creative Design Co., Ltd.
Tööprotsess: This collaborative product is more than a cross-industry dialogue between baijiu and cinema; it is a dedicated effort to propel a profound integration of Chinese baijiu culture and the cinematic arts. This initiative stands as a significant step towards presenting Eastern culture with renewed vitality on the global stage.
Meeskonnaliikmed: Creative Direction: Wen Liu
Design Execution: Shaokun Xiao