Disainilahendus 1045 Coffee Beans Pakend, autor Natalya Bilousova

Disainilahendus 1045 Coffee Beans Pakend, mille autor on Natalya Bilousova, on kõrgelt hinnatud 2025 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2025

1045 Coffee Beans Pakend

disainer: Natalya Bilousova

Klient: 1045 Coffee

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest 1045 Coffee Beans Pakend

1045 Coffee pakendidisain kajastab Calgary linna kõrgust teemantikujulise logo ja paksus kirjas 1045 numbritega, sümboliseerides linna ikoonilist mägist maastikku. Perspektiivjooned meenutavad mägede varju ja kohviistandusi, vältides traditsioonilisi mäestikukujutisi. Kohvitoonidest inspireeritud värvipalett kasutab espresso puhul tumedamaid toone ja filterkohvi puhul heledamaid. Traditsioonilised mustad kohvikotid ja premium kleepsusildid ühendavad funktsionaalsuse ja elegantsi, tagades äratuntavuse ning peegeldades brändi pühendumust kvaliteedile ja käsitööle.

Tunnustus

Auhinnast Pronksauhind A' Design Award

1045 Coffee Beans Pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. 1045 Coffee Beans Pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. 1045 Coffee Beans Pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This project established a unique identity for 1045, a locally roasted coffee blend that pays homage to the elevation of the city of Calgary of 1045 meters above sea level. It embodies the bold Calgarian spirit, striking a balance between tradition and innovation. The packaging showcase a dedication to quality, sustainability, and artisanal craftsmanship, seamlessly merging rugged natural elements with contemporary design. Created to appeal to both devoted coffee lovers and a new generation of enthusiasts, 1045 celebrates the rich coffee culture of Calgary.
Mõõtmed ja pakend: Label size 110 x 160 mm, coffee bag 135 x 260 mm
Sildid: packaging, coffee, Calgary, drinks, coffee beans, coffee bag, coffee packaging
Tootmistehnoloogia: The 1045 Coffee packaging utilizes classic black coffee bags, providing a sleek and timeless look that preserves freshness. Each blend is distinguished by a carefully designed label, produced as a high-quality sticker for flexibility and easy application. This approach allows for efficient production while maintaining a premium feel. The combination of durable materials and a thoughtfully crafted label ensures both practicality and strong visual appeal on the shelf.
Disainiülesanne: The creative challenge for 1045 Coffee was to visualize Calgary's elevation in a unique and impactful way, without resorting to the typical mountain imagery that competitors use. The goal was to reflect the city's high-altitude spirit while avoiding cliches. The solution involved designing a diamond-shaped logo featuring bold 1045 numbers that evoke the essence of mountains, complemented by perspective lines that simultaneously suggest the shadows of mountains and coffee fields. This approach captured Calgary's elevation and the coffee's origins in a distinct and original way, ensuring a memorable visual identity.
Uurimistöö: The development of the 1045 Coffee brand started with a thorough analysis of the market and competitors, examining trends and understanding consumer preferences. The target audience was defined by their behaviors, preferences, and attitudes towards locally sourced, high-quality coffee. This research guided the creation of a unique brand identity and packaging design, ensuring it was both visually engaging and informative.
Inspiratsioon: The visual identity of 1045 Coffee captures the warmth and richness of a perfectly brewed cup. A calm, earthy color palette reflects the deep hues of coffee, emphasizing authenticity and craftsmanship. Each coffee origin features two shades, a darker tone for espresso's bold intensity and a lighter hue for the smooth filter method. This thoughtful design creates a cohesive, elegant look that enhances shelf presence while celebrating the unique character of each coffee variety.
Projekti kestus: Calgary, Canada, the project began in May and ended in August, 2024
Tööprotsess: The 1045 coffee brand, crafted by a local Calgary manufacturer, offers a unique blend that stands out in the market. Its packaging is both convenient and visually appealing, designed to attract the target audience through careful market analysis. Striking a balance between aesthetics and function, the design ensures easy recognition, clear communication of the product's uniqueness, and a strong local identity.
Meeskonnaliikmed: Natalya Bilousova
Piltide autorid: Natalya Bilousova, 2025