Disainilahendus Yanghe Naked Bottle Liquor Baijiu pudeli pakend, autor Liandong Zhang and Xueqian Zhang

Disainilahendus Yanghe Naked Bottle Liquor Baijiu pudeli pakend, mille autor on Liandong Zhang and Xueqian Zhang, on kõrgelt hinnatud 2025 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

KuldPakend· 2025

Yanghe Naked Bottle Liquor Baijiu pudeli pakend

disainer: Liandong Zhang and Xueqian Zhang

Klient: Jiangsu Yanghe Distillery Co., Ltd

Auhind Kuldauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Yanghe Naked Bottle Liquor Baijiu pudeli pakend

Yanghe Naked Bottle Liquor on pakendidisain baijiule, Hiina destilleeritud kangele alkoholile. Kristallklaasist pudel ühendab klassikalise ploomipudeli kuju lihtsate, modernsete joontega. Pudelil olev kitsesarve struktuur viitab brändi traditsioonilisele kitsemustrile. Liblikakujuline etikett on säilitatud ja täiustatud, kasutades tagasihoidlikke jooni ja vaoshoitud värvikombinatsiooni. Pudeli sinakasroheline toon paistab müügiriiulitel silma. Disaini eesmärk on anda lihtsale pudeliviinale kõrgem tajutav väärtus ja selge brändiidentiteet. Pudeli mõõtmed on 76 korda 76 korda 257 millimeetrit.

Tunnustus

Auhinnast Kuldauhind A' Design Award

Yanghe Naked Bottle Liquor Baijiu pudeli pakend on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Yanghe Naked Bottle Liquor Baijiu pudeli pakend peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Yanghe Naked Bottle Liquor Baijiu pudeli pakend tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Yanghe and Yanghe Daqu have a glorious historical honor. The design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity. The bottle color of blue-green in the white liquor shelf is an obvious differentiation, which instantly catches the eye of consumers, display effect is outstanding.
Mõõtmed ja pakend: bottle: 76mm*76mm*257mm, 520g;
box: 253mm*253mm*267.5mm, 860g
Sildid: Yanghe, Naked Bottle Liquor, Classic, Elegant
Tootmistehnoloogia: With the core concept of ''avenue to simplicity, historical glory'', Yanghe Naked Bottle Liquor perfectly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle is like liquid moonlight, and the unique goat-horn structure of the bottle alludes to the classic "goat" pattern of Yanghe. This revolutionary bottle combines traditional packaging ideas with zero-redundancy design to embrace quality. When oriental craftsmanship meets modern aesthetics, it redefines the new paradigm of baijiu aesthetics with cultural self-confidence and excellent quality.
Disainiülesanne: The key challenge is to determine the design features, and it is difficult to control the collision between traditional and fashionable styles and the choice between the two. Considering the glorious historical honor of Yanghe and Yanghe Daqu, the design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity.
Uurimistöö: In order to solve the current situation of Cheap feeling of naked bottle liquor, Yanghe Naked Bottle Liquor replicates the classic and makes a sense of value, reshaping the brand base, which is the purpose of our design.
Inspiratsioon: The product was designed around four key concepts, "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products". The packaging continues the classic elements of the plum bottle and butterfly label, with a retro and graceful quality that highlights the product's fashion sense, strengthens consumers' brand recognition of Yanghe, rediscovers the Yanghe gene, and pays homage to the classics.
Projekti kestus: From November 2024 Nanjing, Jiangsu, China
Tööprotsess: The product was designed around four key concepts "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products", with a retro and graceful quality that highlights the product's fashion sense.
Meeskonnaliikmed: Liandong Zhang, Xueqian Zhang, Chenchen Li, Ruidong Hua
Piltide autorid: Jiangsu Yanghe Distillery Co., Ltd