Disainilahendus Moutai Prince Alkoholipudeli pakend, autor Chengdu Wanjiazu Technology Co., Ltd

Disainilahendus Moutai Prince Alkoholipudeli pakend, mille autor on Chengdu Wanjiazu Technology Co., Ltd, on kõrgelt hinnatud 2025 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

KuldPakend· 2025

Moutai Prince Alkoholipudeli pakend

disainer: Chengdu Wanjiazu Technology Co., Ltd

Klient: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Auhind Kuldauhind A' Design Award kategoorias Pakend

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Disain

Teosest Moutai Prince Alkoholipudeli pakend

Moutai Prince on pakendidisain 500 ml Hiina kange alkoholi pudelile. Pudeli põhi on saanud oma kaardus vormi seesamikaunast ning ülaosa jäljendab õitsevat seesamiõit. T-kujuline kork ühendab seesami kroonlehtede motiivid viie kure illustratsiooniga. Kork on valmistatud metallreljeefis, mis loob detailirikka kolmemõõtmelise tekstuuri. Pudeli põhiosa on viimistletud sametise tekstuuriga, mida on mugav käes hoida. Värvilahenduses on kasutatud elegantset kastmetooni koos pronksi ja kuldsete toonidega. Diagonaalset etiketti visteeriapurpursel taustal raamivad kuldsed nisupeamustrid.

Tunnustus

Auhinnast Kuldauhind A' Design Award

Moutai Prince Alkoholipudeli pakend on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Moutai Prince Alkoholipudeli pakend peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Moutai Prince Alkoholipudeli pakend tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
Mõõtmed ja pakend: A bottle contains 500ml
Sildid: Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
Tootmistehnoloogia: The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
Disainiülesanne: The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
Uurimistöö: This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
Inspiratsioon: A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
Projekti kestus: The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
Tööprotsess: By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
Meeskonnaliikmed: General Manager and Design Director: Jingan Jia