Disainilahendus Pass Train Soovikingi Pakend, autor Jiwon Jung

Disainilahendus Pass Train Soovikingi Pakend, mille autor on Jiwon Jung, on kõrgelt hinnatud 2025 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

RaudPakend· 2025

Pass Train Soovikingi Pakend

disainer: Jiwon Jung

Klient: Hongik University

Auhind Rauaauhind A' Design Award kategoorias Pakend

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Kinnitatud auhinna võitja

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Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Pass Train Soovikingi Pakend

Pass Train on rongidest inspireeritud struktuuraalne pakendidisain, mis sümboliseerib püsivust ja edasiliikumist. Veduri Pakend (Signatuurpakend) sisaldab kõrgendatud korstnat, väljendades elani ja ambitsiooni. Reisivaguni Pakend jätkab rongimotiivi, lisades rütmi ja järjepidevust. Terminali Pakend, mustas toonis, tähistab lõppsihtkohta ja saavutatud eesmärki. Kahekorruseline Signatuurpakend lõpetab komplekti kui preemiumkarp, mis tähistab edu. Koos loovad need komponendid lugusid jutustava kingikogemuse, mis kehastab nii teekonda kui ka saavutust.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Pass Train Soovikingi Pakend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Pass Train Soovikingi Pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Pass Train Soovikingi Pakend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Pass Train incorporates train-inspired structural packaging, symbolizing perseverance. The Locomotive Package (Signature Package) represents momentum toward success, featuring an elevated chimney design to emphasize progress. The Passenger Train Package extends the train concept, while the Terminal Package (black) marks the final destination. The Two-Story Signature Package serves as a premium gift box, completing this unique storytelling-based design.
Mõõtmed ja pakend: Signature Locomotive Package: 52mm × 148mm × 75mm
Passenger Train Package: 52mm × 148mm × 52mm
Cube Package: 105mm × 105mm × 85mm
Terminal Package: 77mm × 160mm × 120mm
Two-Story Signature Package: 77mm × 160mm × 158mm
Sildid: Pass Train, chapssaltteok, success gift, train inspired packaging, symbolic design, motivational branding, interactive package, cultural tradition, packaging design, exam encouragement
Tootmistehnoloogia: The Pass Train package is made using eco-friendly paper materials, ensuring sustainability and durability. The 'die cut' process precisely shapes the locomotive chimney, reinforcing its identity. Double-layered reinforced paperboard enhances structure while keeping it lightweight. Offset printing with matte and gloss finishes highlights the four color variations, and the Terminal Package features a bold black color to emphasize goal achievement.
Disainiülesanne: The key challenge was integrating the symbolic meaning of chapssaltteok with the structural characteristics of a train while ensuring functionality and durability. The elevated chimney required multiple prototypes to maintain its form and stability. Additionally, balancing cost-effective production with a premium gifting experience was crucial. The final design successfully blends cultural meaning, storytelling, and structural innovation.
Uurimistöö: This project explores symbolic packaging that enhances the gifting experience. Research included market analysis of success-wishing gifts, cultural significance of chapssaltteok, and packaging design trends. Surveys with students and gift buyers provided insights into emotional engagement. The result is a package that combines cultural tradition with an interactive storytelling concept, reinforcing goal achievement and encouragement through design.
Inspiratsioon: In Korea, chapssaltteok (glutinous rice cake) is a traditional good-luck gift, symbolizing the hope of “sticking” to one’s desired university or goal. Inspired by this, Pass Train reinterprets the tradition using the structure and symbolism of a train. Just as a train steadily moves forward, students advance toward their dreams. This package transforms a simple good-luck gift into a symbolic journey of encouragement, delivering heartfelt wishes for success.
Projekti kestus: The project started in Seoul in March 2024 and was completed in Seoul in October 2024.
Tööprotsess: The Pass Train package offers an immersive unboxing experience that symbolizes the journey toward success. The Pass Train Ticket marks the departure, leading to the Locomotive Package at the front, setting the stage for progress. The Passenger Car Package extends the journey, while the Cube Package allows for easy single-serving consumption. The Terminal Package represents reaching the final goal, and the Two-Story Signature Package serves as a premium set, enhancing the gifting experience.
Patendid: This work is all original images not copyrighted.
Meeskonnaliikmed: Design Director : Jiwon Jung
Piltide autorid: This work is all original images not copyrighted.