Disainilahendus International Jewellery Show 2024 Näitusedisain, autor Rachel Tsang

Disainilahendus International Jewellery Show 2024 Näitusedisain, mille autor on Rachel Tsang, on kõrgelt hinnatud 2025 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Sündmuste ja ürituste disain.

HõbeSündmus· 2025

International Jewellery Show 2024 Näitusedisain

disainer: Rachel Tsang

Klient: Hong Kong Trade Development Council

Auhind Hõbeauhind A' Design Award kategoorias Sündmus

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Disain

Teosest International Jewellery Show 2024 Näitusedisain

International Jewellery Show 2024 on näitusedisain, mis on loodud iga-aastase juveelimessi jaoks Hongkongi konverentsi- ja näitusekeskuses. Paigutus hõlmab 750 000 ruutjalga viies näitusehallis ja 18 eraldi tsoonis. Disaini suunab nelja aastaaja teema, mis hõlmab õitsvat kevadaeda, suvemetsa, kuldset sügisvillat ja talvelossi. Kergest alumiiniumist karkass ja poolläbipaistvad matistatud paneelid võimaldavad kokkupanekut kolme päeva jooksul. Valgustus ja temaatilised elemendid juhivad külastajaid läbi eksponeeritud kollektsioonide.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

International Jewellery Show 2024 Näitusedisain on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. International Jewellery Show 2024 Näitusedisain peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. International Jewellery Show 2024 Näitusedisain on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The HKTDC Hong Kong International Jewellery Show is an annual trade fair held at the Hong Kong Convention and Exhibition Centre. It showcases a wide range of jewelry and gemstones, featuring distinct zones like the Hall of Extraordinary and Hall of Fame. The event highlights international and regional manufacturers, wholesalers, retailers, traders, buyers, and designers, providing a significant platform for global market engagement.
Mõõtmed ja pakend: The event showcased the best of the jewelry industry, with 18 distinct zones in 5 major exhibition halls including Hall 1, Hall 3, Hall 5, Grand Hall & Convention Hall, with a total 750,000 sqft. Due to the tight 3-days installation period, we applied a lightweight and easily assembled structural system like aluminium framing system and semi-transparent frosted panel to create the Spring, Summer, Fall and Winter themes for each major zone, created an unforgettable experience for our visitors. This logistical hurdle required exceptional planning, coordination, and the implementation of innovative solutions to ensure the successful transformation of the vast space.
Sildid: Jewellery Show, HKTDC, Exhibition Design
Tootmistehnoloogia: The design team integrated AI generated image as a key visual for different thematic halls, such as the floral diamond scepter for spring, lively gem ladybird for summer, to emphasize the beauty and delicacy of the jewelry. This innovative approach highlighted the contrast between nature and technology, showcasing the craftsmanship and innovation of the exhibitors. The overall design strategy involved creating thematic elements for each season, enhancing the focus to our featured diamonds and guiding attendees on a journey of discovery. The use of AI and technology not only added a modern touch but also enhanced the visual and interactive experience for the visitor.
Disainiülesanne: We faced significant challenges to transforming a 750,000 sqft exhibition hall in less than 3 days. The design team had to work within a tight schedule and budget, while to create articulate decorative pieces and incorporate different architectural languages. For example the Safari forest with live plantings for Summer, European arches and columns for Fall, together with different lighting treatment, applied different material, texture and VM display items to enhance the overall ambiance.
Uurimistöö: The exhibition halls were designed according to the theme of four seasons, with AI integrated concept, each reflecting a different mood and style of jewelry. Spring featured a refreshing garden with floral arches, Summer celebrated craftsmanship with a vibrant forest theme and AI ladybirds, Fall showcased prestigious pieces in a golden villa, and Winter offered a luxurious experience with a winter castle and sparkling snowflakes. The design team's approach aimed to enhance the allure of the jewelry collections and guide attendees on a journey of discovery
Inspiratsioon: To celebrate the 40th anniversary of Hong Kong International Jewellery Show, we created a vibrant event experience which allowed all visitors to Be part of the Splendid Legacy. Through the unique hall layout and thematic zone design around the four seasons, it reflected different moods and styles of our priceless masterpieces, which symbolized the cycle of life and creativity. The design team's cohesive approach created a visually stunning experience that captivated visitors and showcased breathtaking collections.
Projekti kestus: The event was held from 29th Feb to 4th Mar 2024 at Hong Kong Conference and Exhibition Centre (HKCEC). We spent over six months from design kick-off to project completion, focus on hall layout design & visitors journey. We transformed the venue into a premier diamond event, ensuring every detail was meticulously curated to enhance the experience for both exhibitors and buyers. This strategic approach not only showcased the brilliance and allure of diamond brands but also fostered meaningful connections within the industry, making the event a pivotal business hub for all visitors.
Tööprotsess: The exhibition halls are designed according to the theme of four seasons, each reflecting a different mood and style of jewellery. The four seasons also symbolize the cycle of life and creativity in the jewellery industry. The design team's approach was to create a cohesive and visually stunning experience that would captivate visitors and showcase the breathtaking jewellery collections. By carefully curating the layout, lighting, and thematic elements of each zone, they were able to enhance the allure of the featured pieces and guide attendees on a journey of discovery.
Meeskonnaliikmed: HKTDC Creative Department