Disainilahendus Grandpa Gui Teepakend, autor Jinxin Liu

Disainilahendus Grandpa Gui Teepakend, mille autor on Jinxin Liu, on kõrgelt hinnatud 2025 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2025

Grandpa Gui Teepakend

disainer: Jinxin Liu

Klient: Grandpa Gui

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Grandpa Gui Teepakend

Vanaisa Gui on teepakendi disain, mis on loodud taimeteebrändile. Pakend on valmistatud matist erpaberist, trükitud Pantone värvidega ja viimistletud reljeeftrükiga. Pinnal on kujutatud tees sisalduvate taimede ja lillede illustratsioone. Hele värvipalett peegeldab toote kerget iseloomu. Struktuur täiustab traditsioonilist lennukikarbi vormi ja on kombineeritud traditsioonilise Hiina keeramisvormiga. Keeramismeetod hoiab tootmiskulud madalal ja annab pakendile eristuva välimuse.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Grandpa Gui Teepakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Grandpa Gui Teepakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Grandpa Gui Teepakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This tea packaging focuses on promoting body lightness and beauty, aiming to give consumers a direct sense of lightness through its design. We illustrated the herbs and flowers contained in the tea on the packaging and used a traditional winding method, which not only highlights the product's uniqueness but also keeps packaging costs low. In terms of color, we chose a light palette to reflect the product's characteristics.
Mõõtmed ja pakend: Width 270 mm x Depth 100 mm x Height 95 mm
Sildid: Packaging, Tea, Chinese Culture, Women, Herbs
Tootmistehnoloogia: The packaging utilizes matte special paper, with the pattern featuring Pantone colors and embossing techniques, which render the design exquisite and textured. Complemented by the airplane box structure and the winding form, the entire packaging exudes a sense of lightness and cultural sophistication.
Disainiülesanne: The biggest challenge in the project was to express Chinese tea culture through packaging and showcase the product's slimming and beautifying features. We consulted numerous ancient Chinese texts, found the winding packaging form, and addressed the issue by illustrating herbs and using light colors.
Uurimistöö: This project enhances sales by improving product packaging to attract consumers. The goal is to showcase Eastern tea culture and convey a light, healthy feeling through design. Market research and customer interviews were used to create eco-friendly, light-colored packaging. The design improves the sensory experience, differentiates the product in the market, and strengthens the brand. It reduces costs, boosts appeal, and supports sustainability with recyclable materials and reduced printing.
Inspiratsioon: This is a tea packaging that focuses on lightness and beautifying effects. The client wishes to present the visual essence of Eastern tea culture. To convey this, we used traditional Chinese winding techniques, illustrated flowers and herbs related to herbal tea, and incorporated light colors in the packaging.
Projekti kestus: The project started in December 2023 in Nanning and finished in August 2024 in Nanning.
Tööprotsess: This packaging has been improved upon the traditional airplane box structure and enhanced with a winding form, making the entire package more innovative and unique.
Meeskonnaliikmed: Designer: Jinxin Liu
Piltide autorid: Image #1: Photographer Simin Wang, Jinxin Liu
Image #2: Photographer Simin Wang, Jinxin Liu
Image #3: Photographer Simin Wang, Jinxin Liu
Image #4: Photographer Simin Wang, Jinxin Liu
Image #5: Photographer Simin Wang, Jinxin Liu