Disainilahendus Hong Kong Book Fair 2024 Raamatumess, autor Hktdc Creative Department

Disainilahendus Hong Kong Book Fair 2024 Raamatumess, mille autor on Hktdc Creative Department, on kõrgelt hinnatud 2025 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Sündmuste ja ürituste disain.

RaudSündmus· 2025

Hong Kong Book Fair 2024 Raamatumess

disainer: Hktdc Creative Department

Klient: Hong Kong Trade Development Council

Auhind Rauaauhind A' Design Award kategoorias Sündmus

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Värvid

Disain

Teosest Hong Kong Book Fair 2024 Raamatumess

Hongkongi Raamatumess 2024 on sündmuse disain, mis loodi seitsmepäevase raamatumessi jaoks, mis toimus Hongkongi näitusekeskuses. Mess hõlmas enam kui 55 000 ruutmeetrit ning sellel osales 760 väljapanijat ja üle 600 sündmuse. Teemaks oli filmi- ja telekirjandus. 900-ruutmeetrine kunstigalerii ühendas raamatuid ja ekraaniteoseid näitusepaneelide, antiikraamatute, käsikirjade ja ajalehtede kaudu. Interaktiivsete elementide hulka kuulusid kirjandusmäng, e-raamatute kiosk, tehisintellektil põhinev fotoputka ning LED-ekraanidega minitätter. Kasutati korduvkasutatavat alumiiniumkonstruktsiooni ja moodulpõhist väljapanekusüsteemi.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Hong Kong Book Fair 2024 Raamatumess on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Hong Kong Book Fair 2024 Raamatumess peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Hong Kong Book Fair 2024 Raamatumess on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The 34th HKTDC Hong Kong Book Fair lasted seven days, featuring 760 exhibitors and a wealth of activities and interactive experiences for attendees. As a key part of Hong Kong's summer cultural scene, the fair hosted over 600 events, welcoming more than 250 renowned Chinese and international writers and celebrities. These seminars facilitated literary exchange and connected book lovers through literature and the event highlights its importance as a vibrant celebration of culture in the community
Mõõtmed ja pakend: The Hong Kong Book Fair 2024 offered over 55,000 sqm of exhibition space, with the Art Gallery placed outside Exhibition Hall 3C-E to attract high foot traffic. To ensure sustainability, we utilized a reusable aluminum structure alongside a modular display system and glass-top showcases. The organizer harmoniously integrated the art of Chinese calligraphy with different display systems to highlight antique books, vintage manuscripts, newspapers, and videos, enhancing the visual experience. The gallery covered 900 sqm, size 100m W x 16m D.
Sildid: Book Fair, HKTDC , Art Gallery, Hong Kong Summer Cultural Event
Tootmistehnoloogia: To create a museum-like atmosphere for the Art Gallery Exhibition, the organizer designed informative display panels showcasing various literary authors. Interactive elements included a literature gallery game, an eBook kiosk, and an AI photo booth with their favorite book characters, enhancing their experience. A Mini Theatre with floor mounted LED screen and highly reflective flared wall design further enriched the view with classic movie scenes, blending text and imagery for an immersive experience. This fusion of visual storytelling and design offered visitors a unique encounter with Film and TV literature.
Disainiülesanne: In addition to the extensive preparation required for book selection and Film/TV copyright and intellectual property clearance, we faced the challenge of managing a high volume of daily visitors while preventing bottlenecks inside and outside the Art Gallery. To address this, the organizer worked closely with the special events and operations teams. Conducting a thorough traffic study and strategic layout planning were essential to ensure smooth visitor movement and an enjoyable experience throughout the exhibition.
Uurimistöö: To effectively support the annual theme of the Book Fair—Hong Kong Film and TV literature—the organizer curated a diverse selection of display materials, including official posters and movie clips, to enhance the three thematic zones. This effort involved careful navigation of copyright and intellectual property clearance, requiring extensive preparation. Close collaboration with the event team was crucial to ensure successful licensing clearance, allowing them to create a cohesive and engaging exhibition that celebrated the intersection of literature and film.
Inspiratsioon: For the HKTDC Book Fair 2024, themed around Film and Television Literature, the organizer created an engaging art gallery that connected literature and film/TV. The vibrant exhibition featured iconic works from the featured writer of the year, spotlight director, and classic literature adaptations. This design highlighted the creative synergy between these mediums and invited visitors to explore narratives in a visually stimulating space. Each element was carefully curated to enhance the experience, encouraging exploration and fostering a deeper appreciation for storytelling across various formats.
Projekti kestus: HKTDC dedicated five months from project kickoff to onsite completion. The HK Book Fair successfully launched from July 17 to 22, 2024, spanning seven exciting days. Held at the Hong Kong Conference and Exhibition Centre (HKCEC) in Wan Chai, our design transformed the venue into an engaging space that celebrated literature and community. Each element was carefully crafted to enhance the visitor experience, ensuring a vibrant and memorable event for all attendees.
Tööprotsess: The layout was crafted with dynamic, modular spaces that encouraged exploration and interaction. It started with an Instagrammable photo spot at the entrance to entice visitors. Following this, physical displays showcased books, newspapers, and collectible manuscripts, creating a rich visual experience. The journey continued with interactive elements like an e-literature game, an AI photo booth, and a mini theatre, ensuring a captivating experience that engaged attendees throughout the entire space.
Meeskonnaliikmed: HKTDC Creative Department
Piltide autorid: Hong Kong Trade Development Council