Disainilahendus Colorful Zhangzhou Brändi tootepakend, autor Yangchao Wu

Disainilahendus Colorful Zhangzhou Brändi tootepakend, mille autor on Yangchao Wu, on kõrgelt hinnatud 2025 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2025

Colorful Zhangzhou Brändi tootepakend

disainer: Yangchao Wu

Klient: Yangchao Wu

Auhind Hõbeauhind A' Design Award kategoorias Pakend

24,550

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Värvid

Disain

Teosest Colorful Zhangzhou Brändi tootepakend

Colorful Zhangzhou on linnabrändi jaoks loodud pakendi- ja identiteedisüsteem. Disain hõlmab visuaalse identiteedi süsteemi, kinkepakendeid, füüsilist elamusruumi ja veebipõhist eluteenuste platvormi. Peateemadena on kasutatud punast värvi ja nartsissiõit, mis toetuvad kohalikule ajaloole, tavadele ja arhitektuurimustritele. Eraldi teemad on välja töötatud selliste toodete jaoks nagu kuukoogid, tee ja suveniirid. Iga karbi mõõtmed on 260 mm laiust, 260 mm sügavust ja 140 mm kõrgust. Uuenduslikud pakendikonstruktsioonid parandavad kaitset transpordi ajal ning kasutatud on jätkusuutlikke materjale.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Colorful Zhangzhou Brändi tootepakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Colorful Zhangzhou Brändi tootepakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Colorful Zhangzhou Brändi tootepakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
Mõõtmed ja pakend: Width 260 mm x Depth 260 mm x Height 140 mm
Sildid: Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
Tootmistehnoloogia: The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
Disainiülesanne: This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
Uurimistöö: A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
Inspiratsioon: The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
Projekti kestus: The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
Tööprotsess: Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
Meeskonnaliikmed: Chief Designer: Yangchao Wu
Piltide autorid: Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.