Disainilahendus West Lake Beer Õlle pakend, autor China Resources Snow Breweries

Disainilahendus West Lake Beer Õlle pakend, mille autor on China Resources Snow Breweries, on kõrgelt hinnatud 2025 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2025

West Lake Beer Õlle pakend

disainer: China Resources Snow Breweries

Klient: China Resources Snow Breweries

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest West Lake Beer Õlle pakend

West Lake Beer on pudeliõlle pakendidisain. Kujundus ammutab inspiratsiooni Hangzhou Lääne järve maastikest, tõlgendades Katkist silda ja Kuud peegeldavat kolme tiiki abstraktsete visuaalsete sümbolitena. Tüpograafia ühendab pitsatikirja Songi dünastia kalligraafiastiiliga. Väliskarp on viimistletud kuldfooliotrüki ja mattkilega, mis annab sujuva puutetunnetuse. Pudel on valmistatud kvaliteetsest rohelisest klaasist, mis piirab ultraviolettkiirgust ja aitab säilitada õlle maitset. Pudelil kujutatud kivitornid näitavad iga maitse intensiivsust.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

West Lake Beer Õlle pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. West Lake Beer Õlle pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. West Lake Beer Õlle pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.
Mõõtmed ja pakend: product dimensions, 64.5 mm x 64.5 mm x 250 mm
Sildid: Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics
Tootmistehnoloogia: The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience.
The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer.
Disainiülesanne: The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script.
The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer.
Uurimistöö: Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.
Inspiratsioon: Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.
Projekti kestus: The project was designed and developed in December 2022 in Beijing.
Tööprotsess: The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.
Meeskonnaliikmed: Qiguang Li, Celine Zhou, Xiaowei He