Disainilahendus Easeye Toidulisandi pakend, mille autor on Byhealth Co., Ltd., on kõrgelt hinnatud 2025 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.
HõbePakend· 2025
Easeye Toidulisandi pakend
disainer: Byhealth Co., Ltd.
Klient: Creative Department of BYHEALTH Co., Ltd.
Auhind Hõbeauhind A' Design Award kategoorias Pakend
Kinnitatud auhinna võitja
Kinnita auhinna staatus disainile #163245Disain
Teosest Easeye Toidulisandi pakend
Easeye on laste silmadele mõeldud toidulisandi pakendidisain. Armsad loomailustratsioonid asendavad traditsioonilise ravimipakendi välimuse ja vähendavad laste vastumeelsust ravimilaadsete toodete suhtes. Loomade säravad silmad tõmbavad tähelepanu ja näitavad toote kasu nägemisele. Kaubamärgi nimes olev täht e on kujutatud suure silmana. Pudelikork on valmistatud kolmevärvilise survevaluga. 13 mm tõmberõngas rebeneb kergesti ja poolkuukujuline kaas avaneb ühe käega. Kork jääb pudeli külge kinnitatuks, et vältida selle kaotsiminekut.
Tunnustus
Auhinnast Hõbeauhind A' Design Award
Easeye Toidulisandi pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Easeye Toidulisandi pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Easeye Toidulisandi pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.
Disaini taustal
Pressimaterjalid
Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.
- Unikaalsed omadused
- In order to reduce children's resistance to drug-like food, the packaging design of cute animal patterns is used to break the stereotype of traditional drug packaging and reduce the psychological burden of children. The shining eyes of the animals attract attention, visually communicate the benefits of the product on the eyes, and enhance the child's awareness. Professional layout design enhances the credibility of the product and wins the trust of parents.
- Mõõtmed ja pakend
- Length 50mm x width 50mm x height 107mm
- Sildid
- Brand Design, Packaging Design, Vi Design, Health Food Packaging, Visual Design, Eyes, Illustration Design, Animal Design, Logo Ddesign, Bottle Design
- Tootmistehnoloogia
- The design of the bottle cap uses advanced three-color injection molding technology to ensure tightness. The 13mm wide pull ring has been tested 500 times and can be easily torn by the user. The crescent-shaped canopy design fits the natural curve of the thumb and can be easily pushed open with one hand. The smart connection between the bottle cap and the bottle body avoids the trouble of loss, and takes into account the dual concerns of product quality and user experience.
- Disainiülesanne
- Easeye's logo update featuring animal images captivates children and young parents. The design resonates with consumers on both visual and emotional planes, underscoring environmental consciousness. This strategy not only strengthens the brand's bond with younger audiences but also stimulates market growth and propels the industry towards sustainable practices.
- Uurimistöö
- Easeye has successfully appealed to children and young parents by updating its logo and incorporating animal images. The new design resonates visually and emotionally with consumers and emphasizes environmental protection. This strengthens the brand's connection with younger consumers, promotes market growth and drives sustainable development of the industry.
- Inspiratsioon
- Easeye is a brand focused on eye nutrition. In order to strengthen and expand the children's market, Easeye launched this brand rejuvenation upgrade. This upgrade redesigned the brand logo, the letter e in the brand name was designed as a smart big eye, applied to all product packaging. The cute animal pattern reduces the psychological burden of people, especially children, and the design style is loved by young people.
- Projekti kestus
- The project started in November 2023, took six months to complete, and was first listed in April 2024, and has been sold on major e-commerce platforms in China.
- Tööprotsess
- The eye pattern is derived from the letter "e", which intuitively conveys the product function and shows the brand characteristics. Combined with cute animal design, attract young consumers, especially reduce the psychological burden of children. The 13mm pull ring is easy to tear, the crescent lid is easy to open with one hand, and the bottle cap is integrated with the bottle body, preventing loss and improving user experience.
- Patendid
- Year 2023 Trademark holder BYHEALTH Inc. Health Vision Hammer has been protected by China Copyright Center, year 2023, registration number: Guo Zuodeng ZI-2024-F-00108447, copyright holder: Byhealth Co., Ltd.The bottle cap design on the packaging has been patented, year 2016 Patent number :ZL201620294562.6 Patentee: Byhealth Co., Ltd.
- Meeskonnaliikmed
- Darren
Guanru
Xiaohong
Kayee
Pure
Gaoda - Piltide autorid
- Photo 1: Photographer Feng, Easeye, 2014
Video credits: Darren, Guanru, Kayee
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