Disainilahendus Chilled Milk Carton Kartong, autor Kazuo Fukushima and Haruka Takeuchi

Disainilahendus Chilled Milk Carton Kartong, mille autor on Kazuo Fukushima and Haruka Takeuchi, on kõrgelt hinnatud 2024 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2024

Chilled Milk Carton Kartong

disainer: Kazuo Fukushima and Haruka Takeuchi

Klient: Meiji China Investment Co.,Ltd.

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Chilled Milk Carton Kartong

Et konkureerida Hiina kõrgklassi piimaturul, loodi ainulaadse tehnoloogia abil premium-piim 30-50-aastastele naistele, ühendades 100 protsenti toorpiima toitaineid säilitava kontsentratsioonitehnoloogiaga rikkaliku maitse saavutamiseks. Projekt defineerib piimapakendit uuesti, ühendades innovatsiooni ja Jaapani kvaliteedi luksuslikuks maitseelamuseks. Pakendi lilla sümboliseerib üllust, mida täiendavad valge ja kuld elegantsi ja kvaliteedi nimel, muutes disaini eriliselt meeldejäävaks.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Chilled Milk Carton Kartong on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Chilled Milk Carton Kartong peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Chilled Milk Carton Kartong rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: In response to the competitive, high-end milk market in China, a premium product has been developed using unique technology. Targeting women aged 30 to 50, this milk is made from 100% raw milk and enriched with proprietary concentration technology, preserving nutrients while offering a rich taste. The project aims to establish a new standard in milk packaging, merging innovation, tradition, and the trusted quality of a Japanese brand with a luxurious, flavorful experience.
Mõõtmed ja pakend: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 55mm x Depth 55mm x Height 102mm
Sildid: Chilled Milk, Packaging, Logotype, China, Japan quality, Cow, Milk crown, Carton
Tootmistehnoloogia: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Disainiülesanne: The challenge was to create a design that consumers could intuitively understand as chilled milk. In pursuit of a simpler and higher quality milk package, the team aimed to maintain the conventional package style. A prominent design feature is the bold display of the protein content, "4.7g," which intuitively communicates the high quality ingredients to consumers, even at a glance on the store shelf. Moreover, the silhouette of a cow, rendered in luxurious gold, adds a touch of elegance and represents the excellent rearing environment. This is further embellished with patterns of plants and flowers to signify natural quality.
Uurimistöö: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Inspiratsioon: Inspired by the tradition and high quality of purple, a color traditionally associated with nobility in Japan and China, the design evokes an intuitive sense of elegance in Asians. The deep purple accentuates the richness of the milk, while a bold white ribbon symbolizes its essence. A crown at the top, formed from drops of rich milk, represents supremacy and the high quality of the Japanese brand. The combination of purple, white, and gold ensures a memorable design that stands out significantly.
Projekti kestus: The project started in October 2022 in Shanghai and finished in May 2023, and sales started in China in August 2023.
Tööprotsess: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patendid: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Meeskonnaliikmed: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Account Director: Xu Xuehua
Piltide autorid: Photographer: Zhu Jie