Disainilahendus Eidon Avec Õlle pakend, autor Lin Zhang and Chengbin Jiang

Disainilahendus Eidon Avec Õlle pakend, mille autor on Lin Zhang and Chengbin Jiang, on kõrgelt hinnatud 2024 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2024

Eidon Avec Õlle pakend

disainer: Lin Zhang and Chengbin Jiang

Klient: China Qingdao Eidon Avec Beer Ltd.

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Kinnita auhinna staatus disainile #153437

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Värvid

Disain

Teosest Eidon Avec Õlle pakend

Eidon Avec on kingikarbi komplekt, mis on loodud nelja käsitööõlle degusteerimissarja jaoks. Komplekt sisaldab nelja alumiiniumpudelit, mis on igaüks 250 millimeetrit kõrged, ning need paiknevad välimises karbis, mille mõõtmed on 420 millimeetrit pikkust, 270 millimeetrit kõrgust ja 130 millimeetrit sügavust. Loodud on neli originaalset illustratsiooni, mis on käsitsi joonistatud ja digitaalselt teostatud – üks igale õllele. Kunstiteosed jagavad müstilist narratiivi, mis on inspireeritud Euroopa legendidest ja pruulimiskunstist. Suur pudeliformaat annab ruumi elavatele kujutistele. Komplekt sobib suurepäraselt ka kingituseks pühade ajal.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Eidon Avec Õlle pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Eidon Avec Õlle pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Eidon Avec Õlle pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.
In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec".
Mõõtmed ja pakend: Each aluminum bottle has a height of 250 millimeters, and the external gift box measures 420 millimeters in length, 270 millimeters in height, and 130 millimeters in depth. The gift box can accommodate 4 aluminum bottles.
Sildid: Craft beer design，China design，illustration design
Tootmistehnoloogia: In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
Disainiülesanne: The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
Uurimistöö: In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research.

First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance.

Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client.
Inspiratsioon: We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
Projekti kestus: The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
Meeskonnaliikmed: Creative director: Lin Zhang
Design Director: Chengbin Jiang
Art work: Jian Feng