Disainilahendus Kahisu Jaapani äädikajoogi pakend, autor Shinji Arashigawa

Disainilahendus Kahisu Jaapani äädikajoogi pakend, mille autor on Shinji Arashigawa, on kõrgelt hinnatud 2023 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2023

Kahisu Jaapani äädikajoogi pakend

disainer: Shinji Arashigawa

Klient: Applied Kansei Center

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Kahisu Jaapani äädikajoogi pakend

Kahisu on Jaapani esimene eetilise sõnumiga äädikajooki. See on valmistatud kibedatest apelsinikoortest, mis varem pärast mahlapressimist ära visati. Disainikonseptsioon on kunstiline disain eetilise valiku heaks. Kahe uue maitse väljendamiseks, mis ühendavad äädika, puuvilja magususe ja kibede apelsinikoorte maitse, ning nende joomise erilise hetke edasiandmiseks kasutati šampanjatüüpi pudelit, ühendades kahe suure kunstniku – Gauguin (Blend G) ja Monet (Blend M) – maailmavaated. Kingikarp kasutab minimaalset papi kahe pudeli ilusaks hoidmiseks.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Kahisu Jaapani äädikajoogi pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Kahisu Jaapani äädikajoogi pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Kahisu Jaapani äädikajoogi pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Kahisu is a new Japanese vinegar drink with an ethical message, made from bitter orange peels, which was previously discarded after squeezing the juice. The design concept is Artistic Design for Ethical Choice, for the earth, for children 100 years from now. In order to express the novel taste and the artistic aspect common to the taste, a champagne-type bottle, a shape not generally used for Japanese vinegar drinks, was adopted, and the graphics were in the style of paintings.
Mõõtmed ja pakend: Bottle: Width 81mm x Depth 81mm x Height 241mm
Label: Width 247mm x Height 70mm
Box: Width 300mm x Depth 170mm x Height 85mm
Sildid: Ethical, Food recycling, Japanese vinegar drinks, Artistic, Gauguin, Monet, Minimum
Tootmistehnoloogia: The technology to ferment bitter orange "peels" to produce vinegar was developed, and Japan's first "fruit peel vinegar drink " was born. In order to embody the ethical message, we used recycled materials for the bottle and label in consideration of the environment.
Disainiülesanne: A major challenge for the project team was to develop Japan's first vinegar drink with new values that would set it apart from existing vinegar drinks in both taste and packaging. Based on the concept formulated by the producer, researchers, manufacturers, and designers worked together as a team to arrive at the final form of new taste and design.
Uurimistöö: A new vinegar drink was born, characterized by a "bittersweetness" like black coffee, as a result of research experiments using Kansei engineering using a large number of taste samples in which the proportions of taste components were subtly controlled. In order to convey its deep and artistic taste and ethical message, the shape and materials of the bottle, cap, and label were repeatedly examined to achieve a design that simultaneously expresses "Artistic Design" and "Ethical Choice".
Inspiratsioon: Kahisu is a Japanese vinegar drink with new values. Two new flavors, blending the vinegary and sweetness, of conventional vinegar drinks with the bitterness of bitter orange peels, are expressed in the worlds of the works of two artists. The fruity flavor Blend G was inspired by Paul Gauguin's tropical landscapes and people, while the fresh and refreshing flavor Blend M was inspired by Claude Monet's landscape paintings of water lilies.
Projekti kestus: The project started in Hiroshima, Japan in September 2021 and has been on sale at the online store since August 2022. The client is a long-established vinegar manufacturer founded in 1582.
Tööprotsess: The role of Kahisu is to deliver to your loved ones the excitement you experience when you drink it with sparkling water or spirits (whiskey, gin, rum, etc.), and the thoughts that will lead to the future 100 years from now as expressed in the design concept. Kahisu will be sold for gift use only to relay the ethical message of caring for the future of society and the earth.
Meeskonnaliikmed: Producer/Product Director: Koichiro Kasio
Planner: Makiko Ozawa