Disainilahendus Red Gladiolus Pähklite kinkekarp, autor Guangzhou Miguo Food Co.,Ltd

Disainilahendus Red Gladiolus Pähklite kinkekarp, mille autor on Guangzhou Miguo Food Co.,Ltd, on kõrgelt hinnatud 2023 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2023

Red Gladiolus Pähklite kinkekarp

disainer: Guangzhou Miguo Food Co.,Ltd

Klient: Guangzhou Miguo FoodCo.,Ltd

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Red Gladiolus Pähklite kinkekarp

Red Gladiolus on pakendatud pähklite jaoks kujundatud kinkekarp. Karbil on püstine kolmnurkne vorm, mis on inspireeritud männikäbist, luues visuaalse seose brändi logoga ning brändi kontseptsiooniga kasvada tugevaks ja sirgeks. Värvilahenduse moodustavad punane ja roosakuldne, mis on kantud sametja tekstuuriga paberile, kusjuures roosakuldsed detailid on lisatud kuumtrükiga. Karbi mõlemal küljel on lambanahast pannal, mida kasutatakse karbi avamiseks. Karbi sees esitletakse pähkleid purkides koos pähkliavaja ja juhendiga. Karbi mõõtmed on 410 korda 410 korda 150 millimeetrit.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Red Gladiolus Pähklite kinkekarp on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Red Gladiolus Pähklite kinkekarp peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Red Gladiolus Pähklite kinkekarp on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This nuts gift box takes traditional Chinese red and rose gold as its colourway, whose packaging design further mixes trendy elements and showcases a cross of tradition and modernity, unpretentiously revealing its choiceness, understand luxury and stylishness. That helps externalize the premium quality of the nuts inside. This gift box is shaped like a sleek pine cone, creating a visual association not only with the brand logo but also with the brand concept of growing strong and straight.
Mõõtmed ja pakend: 410*410*150mm
Sildid: Food Package, Nuts Package, Brand Symbol, Packaging Design, Understated Luxury
Tootmistehnoloogia: Paper textured like velvet
Colored in rose gold through hot stamping
Lambskin buckles
Disainiülesanne: The key challenge lay in coming up with a recognizable packaging design that can distinguish the product from its counterparts and enhance brand differentiation. Unlike traditional square or rectangle packaging, this gift box is shaped after the brand logo into an upright triangle to clearly state the brand image for sales growth, along with a symphony of multiple elements spicing up user experience with a sense of understated luxury. This gift box is thus of both practical and emotional values.
Uurimistöö: The nuts market size expends prominently with the increasing consumption level of Chinese residents. As for marketing and sales, an aesthetically appealing packaging design can be a direct boost. Another contributing motive lies in quality, as confirmed by the design team through extensive researches on the like products and target consumers. Thus, the quality of the nuts inside has been externalized on the packaging, to attract the attention of consumers and convert mild interest into a sale.
Inspiratsioon: The triangular packaging design, inspired by the shape of a pine cone, fully leverages the design languages iconic to luxuries and premium liquor, and further revitalizes traditional elements by integrating modern design techniques, ultimately showing a play of fashion art beyond time and space. By this means, this gift box distinguishes the product from its counterpart as an accessible luxury, and aesthetically draws the attention of target consumers, helping convert their interest into a sale.
Projekti kestus: Guangzhuo, China witnessed the design and development of this nuts gift box, which started in August 2022 and was completed in November 2022. It was then introduced to the Chinese online market in December 2022.
Tööprotsess: Each side of the triangular gift box is specially designed with a lambskin buckle, adding a little spice to the previously humdrum opening process. After opening the gift box, consumers are able to enjoy a selection of nuts in jars by using the complimentary nut opener while learning more about the product through the manual.