Disainilahendus Golden Cat Õlu, autor Jin Zhang

Disainilahendus Golden Cat Õlu, mille autor on Jin Zhang, on kõrgelt hinnatud 2023 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

RaudPakend· 2023

Golden Cat Õlu

disainer: Jin Zhang

Klient: InBev jinlongquan beer (Hubei) Co., Ltd

Auhind Rauaauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Golden Cat Õlu

See on õlu ööseks tarbimiseks. Disainer on valinud disaini põhipildiks tarbijatele väga meeldiva kassi, et õlu saaks kiiresti luua tarbijaga emotsionaalse sideme, suurendades samas intiimsust. Samas on kass, kellele meeldivad öised tegevused, väga kooskõlas selle veini tarbimisaja (öötarbimise) positsioneerimisega. Lõpuks kasutas disainer kaunistuseks ka klassikalisi euroopalikke mustreid, muutes kogu õllesildi delikatessi täis.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Golden Cat Õlu on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Golden Cat Õlu peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Golden Cat Õlu on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This is a beer for night consumption. The designer uses the image of "cat" as the main body for packaging design, which not only conforms to the time orientation of night onsumption, but also brings a sense of intimacy to people, enabling this product to quickly establish a connection with consumers. At the same time, classical European patterns are used for decoration, making the overall design more refined.
Mõõtmed ja pakend: Width 58mm x Depth 58mm x Height 188mm
Sildid: Jinlongquan Beer , Golden Cat Beer, Wuhan Sanbu Brand Design, Beer Packaging Design, Zhang Jin
Tootmistehnoloogia: Glass bottle sticker
Disainiülesanne: The challenge of this beer packaging design is to balance the size relationship between the main image of "cat" and the product name and brand name, so that people can not only look friendly at a glance, but also clearly see the brand and product name. At the same time, "cat" also needs to have a lot of details, and the entire label needs to have a sense of quality, which is presented on the label which is not too large.
Uurimistöö: The competition in the beer market is very fierce. Simply emphasizing the beer quality is not enough to impress consumers. At this time, designers need to think more from the emotional level. How to make consumers feel friendly and quickly establish emotional connection with consumers is the most important. Therefore, based on this product consumed at night, The designer selected the "cat" that is kind and active at night as the main image for creation.
Inspiratsioon: This beer is exclusively for night drinking. The most active time of "cat" is in the evening, which is very consistent with the consumption scene time of the product; At the same time, more and more people keep cats, and take "cats" as emotional sustenance partners. "cats" can make people feel cordial. Thinking from the above two aspects, the designer used the image of "cat" as the main image to design.
Projekti kestus: The project will be started in Wuhan, China in October 2022, completed in Wuhan, China in December 2022, and sold in Hubei, China in January 2023.
Tööprotsess: Nowadays, people's living standards are increasing, but they are becoming more and more lonely. More and more people start to keep cats and take "cats" as their emotional sustenance partners. This beer uses "cats" as its main image to create, which can quickly establish emotional connection with people and make products quickly enter people's hearts.