Disainilahendus Hei Hu Hall Viirukipakend, autor Jing-Yi Li

Disainilahendus Hei Hu Hall Viirukipakend, mille autor on Jing-Yi Li, on kõrgelt hinnatud 2023 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2023

Hei Hu Hall Viirukipakend

disainer: Jing-Yi Li

Klient: Hei Hu Hall Incense

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Hei Hu Hall Viirukipakend

Hei Hu Hall on Taiwani viirukitootjale loodud viirukipakendite disainikomplekt. Kaksteist pakendidisaini on jaotatud kolme seeriasse: Jumalate Kummardamine, Esivanemate Mälestamine ja Viiruki Maitse. Kujundus põhineb viiel õnnetooval müütilisel loomal, keda leidub Taiwani traditsioonilistes templites, sealhulgas kirinil, Hiina fööniksil, vaimukilpkonnal, draakonil ja valgel tiigril. Mustrid moodustuvad abstraktsetest joontest ja geomeetrilistest kujunditest. Karpide suurused varieeruvad vastavalt sees olevale viirukile. Disaini eesmärk on uuendada traditsioonilist tööstusharu ning jagada Taiwani õnnetoovat kultuuri noorema põlvkonnaga.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Hei Hu Hall Viirukipakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Hei Hu Hall Viirukipakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Hei Hu Hall Viirukipakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Parting from the traditional sales mode found in a factory, the business changes to a self-owned brand, releasing twelve special package designs, based on five auspicious beasts in the religious belief in Taiwan. There are three series in the package—Worship to Gods, Memorial to Ancestors, and Taste of Incense. By fusing arts into traditional Taiwanese incense products, we hope to folster people’s understanding of Taiwanese auspicious culture.
Mõõtmed ja pakend: Worship to Gods Series L6.5*W5.5*H49.5cm (Incense Stick), L14.5*W14.5*H5cm (Incense Coil); Memorial to Ancestors Series L6.5*W5.5*H39.5cm (Incense Stick); Taste of Incense Series L3*W2.7*H22.7cm (Lying down Incense), L16.7*W8*H4.5cm (Small Incense Coil)
Sildid: Taiwan, Hei Hu Hall Incense, Taiwanese culture, Wu Xing, Five Auspicious Animals of Ancient China, Book of Changes, I Ching, Buddhism, Taoism, Confucianism
Tootmistehnoloogia: We are good at using emblems to embody the meanings in Taiwanese culture. On the package, one can see combination of symbolic emblems and unique auspicious symbols. With a variety of box dimensions and their inner contents, each box implies the blessing of religious culture in Taiwan.
Disainiülesanne: Our challenges is to deeply folster the native industry and the religious belief culture. We infuse new artistic form and designs into the package and attract the young generation to get involved with this traditional industry in Taiwan.
Uurimistöö: We studied into the cultural trace of the hundred-year religious beliefs in Taiwan, covering from the Chinese cultural classic Book of Change, a variety of decorations of folk temples in Taiwan, to varied auspicious folk blessing catchphrases over the past century. In addition to the worship of the five auspicious beasts, the ancient ancestors believe in the varied auspicious symbols. For example, the vase frequently appears in the painting of ancient artists. The Chinese word “vase” carries a homophone with the word “peace” and therefore is regarded as a symbol of peace. In temples or folk arts, the Diospyros Kaki often appears to embody the message “Everything goes well,” because the word “Diospyros Kaki” carries a homophone with the word “things” in Chinese characters. The ancient ancestors call spiders as “happy spiders”. When encountering a spider hanging from a web silk, it means “Happiness comes from the heaven.” Inspired by these blessing phrases, we infuse these elements into the package and pass down the cultural knowledge.
Inspiratsioon: The design of the incense package was inspired by the ancient auspicious beasts found in traditional temples in Taiwan—including the Kylin (a hooved chimeric creature), the Chinese Phoenix, the Spirit Turtle, the Dragon and the White Tiger—together with catchphrases of folklore blessings. The artwork adopts the designs of abstract lines and geometrical characters. When combined together, the artwork forges a unique pattern that is very different from the traditional incense packaging. Creating a new image for the traditional industry, we expect to foster the culture of religious beliefs in Taiwan and help the young to change the stereotype of this traditional industry.
Projekti kestus: The project started in May 2021 and finished in September 2022 in Taiwan Changhua.
Tööprotsess: Hei Hu Hall Incense comes from a factory in Changhua, Taiwan. Over 30 years of establishment, the industry has been facing competing pressure from online markets and chosen to transfer into a private-owned brand and continue to cultivate the culture of religious belief.