Disainilahendus Heralbony Pakend, autor Atsushi Morita

Disainilahendus Heralbony Pakend, mille autor on Atsushi Morita, on kõrgelt hinnatud 2023 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2023

Heralbony Pakend

disainer: Atsushi Morita

Klient: Paper Parade Inc.

Auhind Hõbeauhind A' Design Award kategoorias Pakend

31,487

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #145156

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Heralbony Pakend

Heralbony on pakendisari, mis on loodud kunsti- ja elustiilibrändile, mis rakendab puuetega kunstnike teoseid moe- ja sisekujunduses. Kõigi pakendite ja brändingu tööriistade jaoks, mida kliendid puudutavad, kasutatakse üht sinist paberit, mis on valitud enam kui 9000 paberitüübi hulgast. Sinine on ülemaailmse autismipäeva sümboolne värv. Valitud paber on paks ja käsitööliku tekstuuriga. Kasutatakse ainult fooliotrükki, ühes asukohas ja ühes suuruses, mis kaotab värviproovi etapi ja hoiab kulud madalad. Sortimenti kuuluvad tootekarbid, kinkekarbid ja ostukotid.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Heralbony Pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Heralbony Pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Heralbony Pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This package was created as part of the branding of Heralbony, an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
In order to unify the brand's style, a paper-derived branding method, named "brand paper," was implemented in which packaging and other branding tools that customers come into contact with are developed using a single type of paper.
Blue, the symbolic color of World Autism Day, was chosen as the brand color to symbolize Heralbony.
Mõõtmed ja pakend: Tie package:W100mm x D375mm x Height 20mm/Coin purse package:W110mm x D80mm x H35mm/Long wallet package:W190mm x D110cm x H30mm/Watch package:W100mm x D100mm x H85mm/Handkerchief package:W140mm x D2mm x H260mm/Gift box:W160mm x D280mm x H30mm/Shopping bag:W200cm x D80mm x H300mm
Sildid: Package, Shopping bag, Gift box, Promotional tools, Packaging design, Branding design
Tootmistehnoloogia: Magellan Blue, which gives a sense of elegance, was selected as the brand paper from Biotope GA-FS, which has a paper thickness and craft-like texture that can be deployed on packages and shopping bags.
The brand style was unified by using only foil stamping for the packaging and promotional tools.
The foil-stamped logo mark was designed with a horse motif, and the logotype was designed in an original font whose skeleton was extracted from the characters in the diary book of his autistic brother.
Disainiülesanne: Since Heralbony is a social start-up and it is difficult to allocate a budget for packaging, we set up a regulation of one-point foil stamping of the same size on a single type of brand paper.
By only using foil stamping for the packaging and promotional tools, the high quality feel of the paper and foil was preserved, while eliminating the color proofing process in the printing process, thereby cutting unnecessary costs.
This also contributed greatly to the unification of the brand's style.
Uurimistöö: SMEs have not been able to achieve satisfactory branding due to budget constraints.
They focused on the quality control of Japanese paper trading companies and developed a method of using one type of paper for all branding materials. This approach has enabled us to create a consistent style while greatly reducing the cost of color proofing and enabling branding at a lower price point.
They have created an environment where small businesses can take on the challenge of high-quality branding.
Inspiratsioon: Heralbony is an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
The founder of Heralbony, whose brother is autistic, launched the art-life brand so that his autistic brother and his family could interact with society with their hearts open.
Therefore, the brand color was decided to be "Biotope GA-FS Magellan Blue" from among more than 9,000 types of paper, based on the theme of blue, which is also the symbolic color of World Autism Day.
Projekti kestus: This project first began in December 2019, and was completed in October 2022, and is being implemented in packaging and other branding tools which are sold at the department stores all over Japan.
Tööprotsess: The package contains the products sold by Heralbony. Other items include gift boxes, shopping bags and promotional tools.
Piltide autorid: Photographer Yusuke Tsuchida, 2019 to 2022.