Disainilahendus Tsingtao 9 Degrees Õllepakend, autor Jin Zhang

Disainilahendus Tsingtao 9 Degrees Õllepakend, mille autor on Jin Zhang, on kõrgelt hinnatud 2023 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2023

Tsingtao 9 Degrees Õllepakend

disainer: Jin Zhang

Klient: Tsingtao Beer

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Tsingtao 9 Degrees Õllepakend

Tsingtao õlu on Hiina üks kuulsamaid õllebrände. Brändi esiletõstmise põhjal peab brändi pool näitama iga provintsi kohalikke eripärasid. Disainer kasutab Hubei kõige esinduslikumat "Kollast kraanatorni" näidata kohalikke iseärasusi. Lisaks Xiangyun, Crane ja pudelikael "Phoenix Feather" (Hubeile meeldib Phoenix väga) muuta tervikpildi paindlikumaks; Samal ajal tõstke müügi tõhusaks edendamiseks esile toote suurim müügiargument "9 kraadi".

Tunnustus

Auhinnast Pronksauhind A' Design Award

Tsingtao 9 Degrees Õllepakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Tsingtao 9 Degrees Õllepakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Tsingtao 9 Degrees Õllepakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
Mõõtmed ja pakend: Width 65mm x Depth 65mm x Height 265mm
Sildid: Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
Tootmistehnoloogia: This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
Disainiülesanne: The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
Uurimistöö: The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
Inspiratsioon: The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
Projekti kestus: The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
Tööprotsess: This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
Patendid: Intellectual property/patents/copyrights owned by Tsingtao Brewery