Disainilahendus Rivalta Veinipudeli etikett, autor Ximena Ureta

Disainilahendus Rivalta Veinipudeli etikett, mille autor on Ximena Ureta, on kõrgelt hinnatud 2023 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2023

Rivalta Veinipudeli etikett

disainer: Ximena Ureta

Klient: Santa Ema

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Rivalta Veinipudeli etikett

Rivalta on veinipudeli etiketi ja pakendi disain, mis on loodud piiratud tootmisega punase veinisegu jaoks. Esietikett on trükitud katmata veekindlale paberile ofsettehnoloogiaga, kasutades viit erivärvi, matti hõbefooliumit, siiditrükilakki ja mehaanilist reljeefi. Tagaetikett on trükitud digitehnoloogiaga kolmes erivärvis. Paber on sertifitseeritud vastutustundliku metsamajandamise standardite kohaselt ning on vastupidav vananemisele ja ultraviolettkiirgusele. Punased toonid ja detailirikas illustratsioon meenutavad asutajapere Itaalia päritolu, andes esitlusele elegantse iseloomu.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Rivalta Veinipudeli etikett on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Rivalta Veinipudeli etikett peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Rivalta Veinipudeli etikett on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Rivalta is an elegant brand, with a long trajectory and deep sense of origin. It comes from one of the highest vineyards in the Maipo Valley, known as Cerro Blanco, with an altitude of 1,000 meters on the Andes. This condition allows to produce very expressive wines with a deep color, great body, acidity and aromas. This location has become the heart of Santa Ema’s iconic wines.
Rivalta is a limited production blend, which is made every year using the best 20 barrels of the winery’s red strains.
Mõõtmed ja pakend: The Rivalta front and back labels were printed on self-adhesive, uncoated, and water-resistant Wet Strength paper. It is FSC-certified, confirming the commitment to the use of raw materials grown in forests cultivated under responsible management, thus providing environmental, social, and economic benefits. The labels are resistant to aging and ultraviolet light.
Bordeaux label dimension: 4.7cm x 16.7 cm.
Back label dimension: 11.7cm x 8.4cm.
Tin capsule printed in two colors.
Sildid: Wine label, packaging, design, label, wine, Rivalta, Ximena Ureta, Chilean wine, Chilean designer, Santa Ema.
Tootmistehnoloogia: The front label was printed on Fasson Estate 8,89gr and the back label on white Martele, 90gr.
The label was printed using offset technology, and both its printing and finishes were carried out on a Gallus machine with 5 special colors and Alufin Matt Gio-NB matt silver overprintable folia, silkscreen varnish and mechanical relief.
The back label was made using digital technology on a Xeikon CX3 series machine printed in 3 special colors.
Disainiülesanne: The challenge of this packaging consisted of designing the Rivalta label so that it would maintain some of its initial characteristics but at the same time managed to revitalize the passionate and adventurous spirit of the pioneer generations, focusing on the place of origin of the Pavone family. Red now plays an important role in Rivalta's new personality, making it more elegant and sophisticated.
Uurimistöö: The design of the Rivalta Gift Box was the result of several previous technical tests during the trial period so as to enhance the design and establish the percentage of folia, red and silver ink of the illustration and this way define which one interpreted the new personality of this product in the best manner. Five different printing originals were elaborated until reaching the desired result.
Inspiratsioon: Rivalta is a tribute to Pedro Pavone-Voglino, father of Félix Pavone who was the founder of Vina Santa Ema. Endowed with a wonderful pioneering spirit and great determination, in 1917 Pedro Pavone-Voglino embarked on the long journey from his home in Rivalta, in Piedmont, Italy to the New World. Upon arriving in Chile, he settled in Isla de Maipo where the landscape and its extraordinary characteristics for viticulture charmed him at once.
Projekti kestus: Rivalta was launched in June 2022 in Chile as the first market.
Tööprotsess: This packaging is a limited production of 1,000 boxes per year. It is currently sold in Chile as well as in Santa Ema’s main markets such as China, Brazil, Hong Kong, and the Czech Republic among others.
Meeskonnaliikmed: Art direction and design: Ximena Ureta.
Piltide autorid: Image #1, #2, #3, #4: Jorge Brantmayer.
Image #5: Ronald Caro.