Disainilahendus Dream Dance Ice Ribbon Alkohoolse joogi pakend, autor Liandong Zhang, Huashuang Liu and Zhaoxin Zhu

Disainilahendus Dream Dance Ice Ribbon Alkohoolse joogi pakend, mille autor on Liandong Zhang, Huashuang Liu and Zhaoxin Zhu, on kõrgelt hinnatud 2023 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2023

Dream Dance Ice Ribbon Alkohoolse joogi pakend

disainer: Liandong Zhang, Huashuang Liu and Zhaoxin Zhu

Klient: Jiangsu Yanghe Distillery Co., Ltd

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Disain

Teosest Dream Dance Ice Ribbon Alkohoolse joogi pakend

Dream Dance Ice Ribbon on pakendikomplekt Hiina baijiu piiritusjoogile. Komplekt on pimekarp, mis mahutab ühte karpi neli pudelit. Iga pudel viitab ühele neljast talispordialast: kiiruisutamine, iluuisutamine, curling ja jäähoki. Kristallkorgi siseküljele on graveeritud iga spordiala kolmemõõtmeline kujund. Pudeli korpus helendab ning põhikuju on inspireeritud Rahvusliku Kiiruisutamisstaadioni jäälindist (Ice Ribbon), kombineerituna lõpmatuse sümboliga. Karp on viimistletud pronksimise, embossingu ja lumehelbe trükitehnikaga.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Dream Dance Ice Ribbon Alkohoolse joogi pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Dream Dance Ice Ribbon Alkohoolse joogi pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Dream Dance Ice Ribbon Alkohoolse joogi pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The design is themed "Dream Dance Ice Ribbon" and integrates the elements of the Winter Olympics, while creating a blind box with 4 bottles in a case, which matches with the 4 sport events of Speed Skating, Figure Skating, Curling and Ice Hockey. Through rich and diversified innovative ideas and quality services, Dream of the Blue introduced ice and snow projects into the public's life, releasing the charm of ice and snow, leaving a great impression on the youth group. It gives the brand a " youthful and positive soul" and truly reflects the vitality and style of "Dream Dance Ice Ribbon, Sprint to the Future".
Mõõtmed ja pakend: Bottle:103 mm x 103 mm x 310 mm
Box:154mm x 118 mm x 345 mm
Sildid: Crafts,Baijiu, Olympic Winter Games, Blind boxes, Art
Tootmistehnoloogia: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: 4 modeling techniques engraved inside the crystal head, with a three-dimensional effect presenting the artistic characteristics of the four sports.
Bottle: the body of the bottle is luminous and the shape of the base is adapted from the "Ice Ribbon" of National Speed Skating Oval, combined with the infinity symbol "∞".
Box: A multi-craft combination of bronzing, embossing and snowflake printing builds the charm of the floating ribbon.
Disainiülesanne: Success is for the people who are always persistent and enterprising in tackling difficulties! The colors were cooler in the first stage of sampling, then warm tones were added later to show the integration of fiery dreams and "Burning Love" snow and ice. It is an expression of Yanghe's dynamic and enterprising style.
Uurimistöö: Dream of the Blue and the Ice Ribbon are co-operating across borders, with a joint customised product for the Winter Olympics. To achieve the combination of Dream of the Blue with the era spirit and the Winter Olympics spirit, in order to form a brand communication. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has brought the development of product innovation to explore through cross-border cooperation.
Inspiratsioon: With inspiration from the four sport events of Speed Skating, Figure skating, Curling and Ice Hockey, the design puts emphasis on elegance, passion, charm and beauty, while combining speed, art and power. the body of the bottle is luminous and the shape of the base is adapted from the "Ice Ribbon" of National Speed Skating Oval, together with the "∞" meaning infinity and future, echoing the sports spirit of " Together to the Future". The athletes hovered, danced and skipped; the collision of power and art， painted a touching scene of "Dream Dance Ice Ribbon".
Projekti kestus: 2021-April.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Tööprotsess: The pioneering use of blind boxes in the field of Baijiu is an innovative step by Dream of the Blue brand to embrace the youth with its multi-cultural initiatives, a leading try in sports crossover and an open expression of Chinese sportsmanship. The design demonstrates the brand alignment between Dream of the Blue and the Ice Ribbon, a 'two-way run' in spirit.
Meeskonnaliikmed: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin