Disainilahendus Messenger Angel Pakend, autor Musa Celik

Disainilahendus Messenger Angel Pakend, mille autor on Musa Celik, on kõrgelt hinnatud 2022 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

RaudPakend· 2022

Messenger Angel Pakend

disainer: Musa Celik

Klient: Kertil Cam

Auhind Rauaauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Messenger Angel Pakend

See disain on loodud aastakümneid tagasi asutatud brändile, mis jätab klientidele nostalgilise mulje. Pakend hõlmab mütoloogilist visuaalset maailma, kus inglisümboli ümber vahelduvad värvitoonid. Pudeli disainis olev lilleline struktuur viitab brändi lõhnadele. Alt üles spiraalselt kulgevad lained loovad lõhnapritsmete efekti ning tekitavad tunde, nagu voolaks lõhn pudelist üle. Disaini eesmärk on luua ajaloolisele brändile uus, moodne väljanägemine.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Messenger Angel Pakend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Messenger Angel Pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Messenger Angel Pakend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: A mythological visual world with the soft color transitions in the Messenger Angel symbol is in the center of the design. Variant names are the plants in Turkey, famous for their history.

The Messenger Angel Symbol also indicates the mystery of the lost 2000 year old scents. The floral structure in the bottle design refers to the unique scents. The waves going from the bottom up in a spiral form give the effect of scent splashes and create the feeling of unique fragrances overflowing out of the bottle.
Mõõtmed ja pakend: Height 25 cm X Length 4,6 cm X Width 8,6 cm
Sildid: Scent, Fragrance, History, Mythological
Tootmistehnoloogia: For production, 90% recycled pet and PP labels were used. A spiral section was created on the neck of the bottle. This represents the diffusion of scents. It was a challenging detail to get this part out of the production mold, and we ensured that it was produced without any problems with a unique method.
Disainiülesanne: The main challenge was understanding the brand's historical look and redesigning the brand identity and packaging design by protecting the brand's core. In addition, developing a solid brand identity and symbol to make the brand more memorable was essential. Therefore, a mythology character is the brand symbol to describe the scents that would suit the goddesses.
Uurimistöö: When the room scent product category is explored, one can see that competing brands use many color explosions and flowers. The bottle designs are relatively standard and similar to home care products. In addition, there is almost no brand with a powerful, premium brand identity.

The angel symbol tells the brand's story and differentiates the competitors on the shelf with the floral form of the bottle. Like fascinating fragrances, fascinating stories from the past come to mind with the brand.
Inspiratsioon: Since ancient times, fragrances have been used for many purposes in every phase of daily life and have been an essential passion for queens and goddesses. Inspired by this, the brand Kertil Cam creates fragrances with plant-based ingredients, using the best plant extracts from the unique nature of Turkey.

It is believed that fragrances are so impressive that they can even solve the mysteries of ancient times of queens and goddesses. For this reason, the Messenger Angel symbol is created to symbolize this miracle.
Projekti kestus: Istanbul, 15.06.2021 - 30.12.2021
Tööprotsess: Kertil Çam is a luxury fragrance brand producing the best colognes in Turkey using unique plant extracts since 1962. The brand needed a premium design for these unique scents. Protecting the brand's core and making it more youthful and modern was crucial.

A powerful brand identity that matches the spirit and essence of the brand adds a new touch to the brand. The symbol will remind the brand and its meaning to customers, even without the logo.
Meeskonnaliikmed: Musa Celik, Efe Esa