Disainilahendus Meandre Parfüümipudel, parfüümipakend, autor Jiawei Wu

Disainilahendus Meandre Parfüümipudel, parfüümipakend, mille autor on Jiawei Wu, on kõrgelt hinnatud 2022 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2022

Meandre Parfüümipudel, parfüümipakend

disainer: Jiawei Wu

Klient: Jiawei Wu Design

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #137809

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Meandre Parfüümipudel, parfüümipakend

Meandre on pudeli- ja pakendidisain, mis on loodud looduslikule parfüümibrändile. Nimi pärineb prantsuse sõnast, mis tähendab jõe looklemisi. Disaini eesmärk on pakkuda kaasahaaravat elamust metsas ekslemisest. Kork järgib painduva oksa vormi ning pudel on valmistatud Põhja-Ameerika pähklipuust, mis on kujundatud puidupainutusprotsessi abil. Infokaart kannab fotot ja kirjeldust Prantsusmaa maapiirkonna metsast, mis inspireeris lõhna loomist. Lõhnas on kasutatud ainult looduslikke, puiseid noote.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Meandre Parfüümipudel, parfüümipakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Meandre Parfüümipudel, parfüümipakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Meandre Parfüümipudel, parfüümipakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.
Mõõtmed ja pakend: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The packaging final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Sildid: Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product
Tootmistehnoloogia: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Disainiülesanne: The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.
Uurimistöö: The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.
Inspiratsioon: The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.
Projekti kestus: The project started in 2020 and finished in 2021.
Tööprotsess: Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.
Patendid: Jiawei Wu
Meeskonnaliikmed: Jiawei Wu
Piltide autorid: Design:Jiawei Wu
Photo Credits: Sonia Szostak